Head of Growth

2 weeks ago


Hyderabad, India Response Informatics Full time

Hiring for India’s leading hyperlocal news platform, delivering real-time, relevant news to millions

of users in their local languages. With over 30,000 contributors and a mobile-first approach, we are

revolutionizing how India consumes news.

Role Overview:

Way2News is looking for an experienced Head of Growth to lead our user acquisition and

performance marketing efforts. The ideal candidate will have 8+ years of experience in growth

marketing, managing large budgets, and optimizing Cost Per Install (CPI).

 Manage and optimize large budgets across multiple performance marketing platforms

including Google Ads, Facebook Ads, DV360, and more.

 Focus on reducing Cost per Install (CPI) while scaling user acquisition.

 Have hands-on expertise in Google Analytics, Singular, AppsFlyer, or similar tools, with

strong analytical skills to drive data-driven decisions.

 Ability to join immediately and take charge of scaling Way2News to new heights.

Key Responsibilities:

 Lead growth strategies across Google Ads, Facebook Ads, DV360, and all major

performance marketing platforms.

 Optimize user acquisition funnels and campaigns to maximize growth at scale.

 Manage large advertising budgets, focusing on efficiency and results.

 Utilize strong analytical skills with platforms like Google Analytics, Singular, AppsFlyer,

and other MMPs to drive data-backed decisions.

Key Qualifications:

 8+ years of experience in growth or user acquisition.

 Proven track record in handling large budgets and optimizing campaign performance.

 Hands-on expertise with Google Ads, Facebook Ads, DV360, and other performance

marketing tools.

 Immediate availability to join.



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