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Senior Search Engine Optimization Specialist

2 months ago

Solapur, India enqos Full time
Join our dynamic team as an Senior SEO Specialist and drive our online presence to new heights We are looking for a detail-oriented, data-driven professional with a passion for optimizing web content and enhancing search engine rankings Key Responsibilities: - Develop and execute effective SEO strategies to improve website rankings, drive traffic, and increase revenue

- Conduct keyword research and analysis to identify high-value, low-competition keywords and optimize on-page content

- Conduct a thorough analysis of the website structure, architecture, and design to ensure it is SEO-friendly - Creating and executing off-page optimization techniques, including link building, social media optimization, and local search optimization to increase website authority and visibility - Monitor and report on search engine rankings, traffic, and other KPIs to the digital marketing team, and adjust SEO strategies accordingly - Identify and resolve technical SEO issues - Collaborate with the content team to ensure website content is optimized for search engines and user experience - Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms to maintain a competitive edge in the online retail space - Providing regular reports and analysis on the effectiveness of the website & SEO efforts. Additional Responsibilities: Conduct regular audits of the website to identify areas for improvement and opportunities to optimize for search engines and user experience. Work closely with the digital marketing team to develop and implement content marketing strategies that align with SEO goals and objectives. Use web analytics tools to analyze website traffic and user behavior, and make data-driven recommendations for improving website performance and conversion rates. Work with the customer facing team to identify and address customer concerns related to search engine rankings, website performance, and user experience. Collaborate with other departments, including product development, marketing, and customer support, to ensure SEO is integrated into all aspects of the business.