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Marketing Head with a Luxury Jewellery Brand
2 months ago
We have an opening for Marketing Head with a Luxury Jewellery Brand.
Location: Mumbai
Key Responsibilities:
- Creating a Marketing Plan: Developing a strong and creative strategy for your brand is crucial. This plan ought to be adaptable enough to be examined from the perspectives of the city, channel, or activity. It is also advisable to divide each plan into quarters for convenient identification and implementation. The strategy ought to be audacious, measurable, and in line with the business rhythm. managed media planning and ATL/BTL projects. The strategy ought to cover:
a. Media Planning and Buying
b. Digital Marketing
c. PR
d. Event and Activations
e. CRM
2. Creating a thorough understanding of the company: The success of the brand depends on your aims being in line with the company's. Comprehending the requirements and desires of your company is therefore a vital component of a marketer's enablement. It is essential to have a thorough understanding of price uplift, discounting, and competitive pricing policies.
3. Establishing a network of partnerships: An affiliate network is critical to the many endeavors your brand will engage in. One of the most important things is to build the proper kind of alliances and give them something of value as your brand's partners.
4. Budgeting and Time Management: In our opinion, effective time and money management are essential components of a strong brand. It is important to assess time-consuming activities carefully in order to optimize results while minimizing downtime for marketers.
5. Negotiation: An essential component of any marketer's work is engaging in negotiations on behalf of the firm and the brand. The ability to negotiate is cultivated by familiarity with the balance sheets of your brand, your partner's, and your competitors.
6. Internet-Based Promotion
- Create and carry out a variety of shoots, including campaign shots when necessary for a campaign.
- Keeping track of ROI, targeting, earned media, and digital media budgets
- Find possible partners and cultivate connections with influencers who could expand the brand's network and sphere of influence.
- Should have good understanding of on ground marketing deliverables, brand activation, driving partnerships and brand alliances
- driving events / event calendar for both the operator as well as working with brands to execute common concepts with clear ROIs.
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