Retention Marketing Executive

1 week ago


Uncha Samana, India Trainman (Wholly owned subsidiary of Adani Digital Labs) Full time

We're looking for a skilled Retention Marketing Executive to develop and execute retention marketing strategies using WebEngage. The ideal candidate will have a strong background in marketing, excellent analytical skills and experience with WebEngage.Responsibilities: Develop and execute retention marketing campaigns using WebEngage Create targeted email, SMS, and in-app messaging campaigns to re-engage inactive customers and prevent churn Analyze customer data to identify trends, preferences, and pain points using WebEngage analytics Collaborate with cross-functional teams (product, sales, customer success) to align retention strategies Measure and report on retention metrics (e.G., churn rate, customer lifetime value) Stay up-to-date with WebEngage platform updates and best practicesRequirements: 2+ years of experience in retention marketing or a related field Proven experience with WebEngage platform Strong analytical and problem-solving skills Excellent communication and project management skills Experience with marketing automation tools and CRM systems Familiarity with customer data platforms (CDPs)



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