Social Media

1 day ago


Uncha Samana, India EventGraphia Full time
EventGraphia is fast growing start-up providing tech enabled wedding photography services pan India. We are revolutionizing the $20 billion wedding & events industry using our tech enabled optimisations.Job Summary:The Social Media and Marketing Manager for EventGraphia will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role demands a blend of creativity, a deep understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and enhance our brand’s online presence.Key Responsibilities:
- Strategy Development:
- Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.
- Stay up-to-date with wedding industry trends and incorporate them into our social media and marketing strategies.
- Identify target demographics, including engaged couples, newlyweds, and families, to tailor content and campaigns that resonate with their needs and desires.
- Content Creation & Management:
- Create, curate, and manage all published content (including treading & engaging reels,, wedding stories,client testimonials, and behind-the-scenes footage) on social media platforms.
- Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring they align with brand aesthetics.
- Design and maintain a content calendar that aligns with key wedding seasons, holidays, and special events.
- Community Management:
- Engage with our online community by responding to inquiries, comments, and messages from potential clients
- Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.
- Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand image.
- Campaign Management:
- Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors & influemcers
- Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.
- Track and report on the success of campaigns, focusing on lead generation, engagement, and brand visibility.
- Analytics & Reporting:
- Analyze social media performance using tools like Instagram Insights, etc., to optimize future content and campaigns.
- Provide regular reports on social media activities, focusing on metrics that align with business goals such as client inquiries and bookings.
- Use insights from data to refine marketing strategies and content to better connect with our target audience.
- Branding & Awareness:
- Ensure consistent brand messaging across all social media platforms, reflecting our commitment to capturing authentic, emotional wedding moments.
- Increase brand visibility by creatively showcasing our portfolio and client experiences through various digital channels.
- Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty.
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