Social Media

1 day ago

Uncha Samana, India BayOne Solutions Full time
Job Title : Social Media & Digital Content SpecialistJOB LOCATIONGurgaonHybridShift -3.00 Pm to 12.00 AM ISTBENEFITS
- Monthly Food Coupons
- Medical Insurance
- Cab Social Media & Digital Content SpecialistBayOne is seeking a dynamic Social Media and Digital Content Specialist with strong written and visual communication skills. This marketing role will report to and work closely with the US-based Marketing Director. This role involves coordination with global HR, US-based sales teams, and an India-based marketing agency. The specialist will be responsible for managing day-to-day social media activities, executing paid media campaigns, and contributing to internal branding communications. This hybrid role is based in Gurugram, India.Job Responsibilities:Social Media Strategy:
- Co-develop the social media marketing strategy with the Marketing Director (LinkedIn, YouTube, Instagram, X/Twitter, and Facebook).
- Ensure a consistent brand voice across all communication channels.
- Monitor social media channels to identify and act on industry trends.
- Uphold and enforce brand and style guidelines across all content.Day-to-Day Social Media Management:
- Execute a results-driven social media strategy.
- Develop engaging social content for BayOne’s multiple audiences.
- Schedule social media posts.
- Engage with BayOne’s online community by responding to messages and comments.
- Monitor analytics and regularly report on key metrics.Paid Media:
- Plan and execute occasional digital marketing ad campaigns on LinkedIn, YouTube, and Google.Blog & Video Production:
- Manage the marketing agency’s production timeline for monthly blog posts.
- Provide direction on blog topics and focus areas.
- Publish blogs via the WYSIWYG editor on the backend of WordPress website.
- Oversee the marketing agency’s video editing projects, providing direction on video content, titles, and thumbnails.
- Write YouTube descriptions for videos.
- Optimize YouTube SEO for videos.Internal Communications:
- Conduct occasional training sessions and provide ad-hoc guidance to internal staff on social media best practices.
- Support HR with branding needs, including content related to awards and office events.Qualifications / Skills:
- Passion for social media, proficiency with major social media platforms, and familiarity with social media management tools like Buffer
- Ability to meet deadlines, manage multiple projects simultaneously, and collaborate effectively in a virtual team environment
- Strong social listening skills, with the ability to identify and analyze trends in digital content
- Exceptional copywriting and editing skills, with a keen eye for detail
- Strong project management skills, particularly in coordinating with external teams such as marketing agencies
- Detail-oriented approach with the ability to work under pressure to meet deadlines
- Knowledge of SEO/SEM and Google Analytics
- Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint)
- Proficiency with photo editing tools, digital media formats, HTML, and content management systems
- Graphic design experience with platforms like Canva is a plus but not required.
- B2B paid media experience is a plus but not required.
- Video/YouTube experience is preferred.Education and Experience Requirements:
- Bachelor’s degree. Marketing, Communications or a related field preferred.
- 2-4 years’ experience with social media marketing or content development

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