LinkedIn Marketing Expert

7 days ago

Pune, India IBN Technologies Full time

Job Summary:We are looking for a strategic and hands-on LinkedIn Marketing Expert to manage and grow our presence on LinkedIn, drive qualified leads, and position our brand as a trusted leader in the (industry). The ideal candidate will have a deep understanding of LinkedIns platform, tools, content strategies, and paid ad campaigns, with a proven track record of generating B2B leads and engagement.Key Responsibilities:

  • Develop & execute LinkedIn strategy aligned with brand and business goals
  • Create, manage, and optimize LinkedIn ad campaigns (lead generation, awareness, retargeting)
  • Design and execute organic content strategies, including company posts, carousels, polls, employee advocacy, and thought leadership
  • Build and manage LinkedIn outreach campaigns (cold outreach, messaging flows, follow-ups) using tools like Sales Navigator or automation platforms
  • Grow and engage the company page followers and key decision-maker network
  • Monitor KPIs: CTR, CPL, engagement rate, follower growth, conversions
  • Collaborate with the sales team to qualify leads and ensure effective lead nurturing
  • A/B test creatives, headlines, CTAs, and audiences to optimize performance
  • Provide regular reporting and insights to stakeholders
  • Stay up to date with LinkedIn algorithm changes and best practices

Requirements:

  • 3+ years of proven experience in LinkedIn B2B marketing
  • Strong understanding of LinkedIn Ads Manager, Sales Navigator, and analytics tools
  • Experience generating leads through organic + paid strategies
  • Exceptional copywriting and communication skills tailored for professional audiences
  • Familiar with CRM and lead generation tools (e.g., HubSpot, Zoho, Lemlist, Phantombuster, etc.)
  • Analytical mindset with a focus on ROI and campaign performance
  • Ability to manage multiple campaigns and priorities
  • Experience in (finance, SaaS, healthcare, or other relevant industries) is a plus.

Thanks & Regards,
Nikita Telgu
Talent Acquisition Executive
IBN Technologies

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