Assistant Marketing Manager

1 month ago


mumbai, India Michael Page Full time
Opportunity to work with a leading FMCG organisation Fast track career growth

About Our Client

Our client is a global FMCG with presence in over 120 countries. With a market leadership across foods and beverages categories in multiple countries, it has plans to expands its portfolio in the Indian market at an exponential rate

Job Description

* Leading the portfolio shaping and management. Build short and long-term effective strategies for the brand portfolio in line with overall marketing strategy of the company. Gain positive accelerated impact on brand health parameters like awareness, consideration, usage & imagery
* Launch new brands/SKUs
* Developing & Implement Annual brand plans: Ensuring timely implementation of the activity calendar, Identifying and drawing up any corrective/reactive action required on the brand portfolio through comprehensive review
* Digital 1st approach and direct to consumer marketing
* Ecommerce and performance marketing
* Developing and maintaining customer and consumer insights/understanding; Identify and deploy any consumer research that may be needed on the brand

The Successful Applicant

* 4-8 years of brand building and execution experience
* Varied experience in building 360' campaigns across channels for consumers - ATL & BTL activations
* Candidates coming with experience of launching D2C brands would be preferred



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