Product Marketing Manager

1 month ago


bangalore, India Bik Full time
Location: HSR Layout, Bengaluru
About BIK
BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.
BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.
Responsibilities
Perform thorough market research and competitive analysis to effectively communicate product value proposition to key personas
Collaborat and define positioning and messaging, plan events, public relations and lead generation campaigns
Create and optimize the website content to effectively communicate the value of our product
Collaborate with our web flow developer to ensure that all web assets are live and functional
Lead CRO efforts to optimize our product websites for maximum conversion
Conduct competitive intelligence to understand and stay ahead of industry trends and competitors
Work with cross-functional teams to drive product launches and marketing campaigns
Analyze market trends and customer insights to inform product strategy and marketing efforts
Requirements
3-5 years of experience in product marketing, in Saas companies
Strong track record of driving product launches and marketing campaigns
Deep understanding of positioning, messaging, and website optimization
Experience conducting competitive intelligence and staying up-to-date on industry trends
Excellent communication and collaboration skills
Strong analytical and problem-solving skills
Fun facts:
EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.
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