Product Marketing Manager I

2 weeks ago

bangalore, India Razorpay Full time

Razorpay was founded by and Harshil Mathur in . Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. 

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).

About RazorpayPOS

Razorpay POS, Razorpay’s comprehensive suite of point-of-sale led payment solutions, enables businesses to accept various modes of payment across all customer touchpoints. Be it across the counter, on delivery, or via kiosks and vending machines, Razorpay POS devices offer a smooth payment experience with fast processing and high transaction success rates. Merchants are also able to offer consumers convenient payment options like EMI right on the POS device. Access to real-time transaction data and analytics via the merchant portal enables businesses to drive data-led decisions. 

With over ,+ user touchpoints across India & the UAE, Razorpay POS is at the forefront of transforming payment experiences.

Formerly known as Ezetap, Razorpay POS emerged after Ezetap’s acquisition by Razorpay in August . As a full-stack financial services organization founded in by Shashank Kumar and Harshil Mathur, Razorpay is dedicated to innovative payment and business banking solutions, promising a transformative journey for businesses.

Roles & Responsibilities

Product Marketing Strategy: Define the TAM and SAM for the product line, identify the target market and segments for your product line. Define and iterate on the positioning, messaging and pricing of our products to meet overall business targets. Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap. Sales enablement: Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel Intelligence: Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence

Skills and Qualifications:

You have 3 years of relevant experience with Product marketing, Product Strategy or management consulting Exposure to Fintech and SAAS technology products in a strategy/marketing/product capacity Skills navigating processes and experience in a major industry (such as FSI, Ecommerce, B2C Internet First companies, etc.) is preferred  You have MBA from Tier I college in Business, Marketing, or other related disciplines will be preferred Ability to interact and understand with executive management and C-Suite executives You have excellent verbal and written communication skills  You are curious about metrics, execution processes, macro trends You are ambitious and have a natural focus and bias towards outcome

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