Social Media Executive

3 weeks ago

Pune, India A2 Digital Full time

Job Title: Social Media Executive

  • Location: Amanora Park Town, Hadapsar Pune
  • Employment Type: Full-time, WFO
  • Relevant Experience: 2+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a talented and experienced Social Media Executive who will be responsible for managing the digital presence and creating brand awareness for our clients. The Social Media Executive will be responsible for planning, implementing, managing, and monitoring the  social media strategy for our clients to increase brand awareness, improve marketing efforts and drive engagement. The ideal candidate will have a deep understanding of social media platforms and excellent communication skills.

Key Responsibilities

  • Develop, create, and schedule engaging and relevant content (text, images, video) for social media platforms including Facebook, Instagram, LinkedIn, Twitter and others.
  • Ensure content aligns with brand voice and marketing goals of the clients.
  • Develop a social media strategy and a content calendar to achieve the business objectives of the clients.
  • Conduct market research and analyze social media trends to identify new opportunities and stay ahead of industry changes.
  • Monitor social media channels for comments, messages and mentions, and respond promptly to engage with the audience.
  • Foster community engagement and build relationships with followers, influencers, and industry professionals.
  • Track, analyze, and report on social media performance metrics (e.g., reach, engagement, followers, conversions).
  • Use insights to refine and optimize social media strategies and content.
  • Work closely with the client's  marketing team to align their social media efforts with their overall marketing campaigns and goals.
  • Collaborate with the design team to create visually appealing content.
  • Manage and optimize paid social media advertising campaigns to maximize ROI and reach target audiences.

Requirements

  • Master's / Bachelor's degree in Digital Marketing, Marketing, Communications or a related field.
  • Proven experience as a Social Media Executive or similar role.
  • Proficiency in using social media platforms and management tools
  • Strong understanding of social media metrics, analytics, and reporting.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Strong organizational and multitasking skills.
  • Knowledge of SEO and web traffic metrics is a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

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