Lead Programmatic

2 weeks ago

Mumbai, India JioStar Full time

This role is responsible for building scalable programmatic access for advertisers and driving revenue from automated channels. The ideal candidate will have deep expertise in SSPs, DSPs, deal mechanics, and programmatic workflows, with the ability to combine strategic leadership and execution excellence, while leading programmatic monetization across multiple inventory formats, including open and private marketplaces.

Key Responsibilities:
  • Programmatic Monetization Strategy: Own strategy and execution for Open Exchange and PG/PMP monetization.
    • Define roadmap and track business impact from programmatic initiatives. Deliver measurable revenue growth from programmatic channels (Open Exchange, PG/PMP).
  • Yield & Revenue Optimization: Manage yield, floor pricing, and advertiser controls across formats including CTV, mobile, and web. Partner with platform and product teams to improve yield, access, and scalability. Achieve improved pacing, optimization, and overall yield performance.
  • Ecosystem Partnerships: Build and manage strong relationships with SSPs and ecosystem partners. Collaborate with DSPs to ensure efficient access and demand growth. Strengthen partnerships to expand reach and enhance inventory monetization.
  • Advertiser Adoption: Drive adoption of programmatic channels among SMB advertisers. Enable education, onboarding, and support to expand advertiser participation. Achieve higher adoption rates across SMB and enterprise advertisers.
  • Cross-Functional Collaboration: Collaborate with sales, revenue, and product teams to ensure programmatic channels meet business objectives. Provide insights on programmatic trends, regulatory updates, and best practices. Ensure successful integration of programmatic workflows across CTV, mobile, and web.
Skills & Attributes for success:
  • Strong understanding of SSPs, DSPs, PG/PMP deal mechanics, and Open Exchange workflows.
  • Experience working with ad servers, programmatic infrastructure, and log-level data.
  • Analytical mindset with comfort in revenue diagnostics, pacing, and optimization.
  • Excellent collaboration skills with cross-functional teams and external tech partners.
  • Ability to translate technical programmatic processes into business outcomes.
  • Strategic thinker with hands-on problem-solving and executional rigor.
Preferred Education & Experience
  • 10+ years of experience in programmatic advertising or digital media monetization.
  • Proven track record in managing yield, floor pricing, and advertiser controls across CTV, mobile, and web.
  • Exposure to video/CTV and performance-driven programmatic campaigns.
  • Familiarity with the Indian and/or global programmatic ecosystem.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

  • Lead Programmatic

    16 hours ago

    Mumbai, Maharashtra, India JioStar Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    This role is responsible for building scalable programmatic access for advertisers and driving revenue from automated channels. The ideal candidate will have deep expertise in SSPs, DSPs, deal mechanics, and programmatic workflows, with the ability to combine strategic leadership and execution excellence, while leading programmatic monetization across...

  • Lead Programmatic

    9 hours ago

    Mumbai, Maharashtra, India JioStar Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job SummaryThis role is responsible for building scalable programmatic access for advertisers and driving revenue from automated channels. The ideal candidate will have deep expertise in SSPs, DSPs, deal mechanics, and programmatic workflows, with the ability to combine strategic leadership and execution excellence, while leading programmatic monetization...

  • Director - Programmatic

    2 days ago

    Gurugram, Mumbai, Pune, India Dentsu Aegis Network Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About the Role:We are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal...

  • Executive - Programmatic

    21 hours ago

    Mumbai, Maharashtra, India GroupM Nexus Full time

    GroupM is looking for a passionate, energetic individual to take complete charge of Biddable Media & Programmatic. We are looking forward to hiring **Executive - Programmatic in** our team. **Reporting of the role** This role reports to the **Associate Director, GroupM Nexus** **Overview of the Job** **3 best things about the job**: - Get to work in a...

  • Associate Director

    1 day ago

    Mumbai, Maharashtra, India GroupM Full time

    DescriptionPosition at GroupM NexusGroupM is looking for a passionate energetic individual to take complete charge of Biddable Media Programmatic We are looking forward to hiring Associate Director - Programmatic in our team Reporting of the roleThis role reports to the Delivery Lead GroupM NexusOverview of the Job3 best things about the job Get to...

  • Programmatic & Ecommerce Head

    1 week ago

    Mumbai, India TalentClub Full time

    YOE: 9+ YearsCTC: 15 LPA - 20 LPALocation: Mumbai (Andheri, East)Must have Requirements:Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, LinkedIn B2B).Brings deep expertise in D2C and e-commerce growth , including strategy for marketplaces and quick-commerce.Can think strategically and optimize campaigns at high spend...

  • Programmatic & Ecommerce Head

    1 week ago

    Mumbai, India TalentClub Full time

    YOE: 9+ YearsCTC: 15 LPA - 20 LPALocation: Mumbai (Andheri, East)Must have Requirements:Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, LinkedIn B2B).Brings deep expertise in D2C and e-commerce growth , including strategy for marketplaces and quick-commerce.Can think strategically and optimize campaigns at high spend...

  • Programmatic & Ecommerce Head

    7 days ago

    Mumbai, India TalentClub Full time

    YOE: 9+ YearsCTC: 15 LPA - 20 LPALocation: Mumbai (Andheri, East)Must have Requirements:- Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, LinkedIn B2B).- Brings deep expertise in D2C and e-commerce growth, including strategy for marketplaces and quick-commerce.- Can think strategically and optimize campaigns at high...

  • Programmatic & ecommerce head

    1 week ago

    Mumbai, India TalentClub Full time

    YOE: 9+ Years CTC: 15 LPA - 20 LPA Location: Mumbai (Andheri, East) Must have Requirements: Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, Linked In B2 B). Brings deep expertise in D2 C and e-commerce growth , including strategy for marketplaces and quick-commerce. Can think strategically and optimize campaigns...

  • Programmatic & Ecommerce Head

    1 week ago

    Mumbai, India TalentClub Full time

    YOE: 9+ YearsCTC: 15 LPA - 20 LPALocation: Mumbai (Andheri, East)Must have Requirements:Has strong cross-channel knowledge (Google, Meta, Amazon, Marketplaces, Programmatic, LinkedIn B2B).Brings deep expertise in D2C and e-commerce growth , including strategy for marketplaces and quick-commerce.Can think strategically and optimize campaigns at high spend...