Associate Director

DescriptionPosition at GroupM NexusGroupM is looking for a passionate energetic individual to take complete charge of Biddable Media Programmatic We are looking forward to hiring Associate Director - Programmatic in our team Reporting of the roleThis role reports to the Delivery Lead GroupM NexusOverview of the Job3 best things about the job Get to work in a truly integrated team handling 360 aspects for a brand Will work closely with the leading publishers such as Google Facebook Will be exposed to Programmatic In this role your goals will be In three months Understood the complete biddable media scenario on client s business e g Search Facebook etc Handled day to day tasks requirement effectively In six months Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months Exceed client expectations in terms of biddable media implementation Create a road-map for the next year What your day job looks like at GroupM Analyze track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword placement bids account daily monthly budget caps impression share quality score CTR conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance Communicate with internal stake holders on project development timelines and results Work closely with the other team members to meet goals Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available Client communication prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs Stay ahead of the competition by analyzing keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms and adopting new best practices on an ongoing basis What you ll bring Expertise in Google analytics Through understanding of Google AdWords Understanding of Bid Management Tools Number Crunching Understanding of Programmatic Minimum qualifications Relevant experience of 5-7 years in social marketing rolesMore about GroupMGroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare MediaCom Wavemaker Essence and m SIX as well as the programmatic digital media platform Xaxis each global operation with leading market positions GroupM s primary purpose is to maximize the performance of WPP s media agencies by operating as leader and collaborator in trading content creation sports digital finance and proprietary tool development GroupM s focus is to deliver unrivaled marketplace advantage to its clients stakeholders and people and is increasingly working closely for the benefit of clients with WPP s data investment management group Kantar Together GroupM and Kantar account for over 50 of WPP s group revenues of more than 20 billion Discover more about GroupM at Follow GroupMWorldwide on Twitter Follow GroupM on LinkedIn -About India2020 brought opportunities for brands to innovate because of which we saw an evolving media stack The growth of digital is set to soar high because of changing consumer habits With approximately 500 million smartphone users low-priced data plans 45 to 50 million e-commerce shoppers approximately 60 OTT offerings and a young population India is a mobile-first internet market It is also one of the top 10 ad spend markets in the world and is set to climb the ranks Global big tech corporations have made considerable investments in top e-commerce retail ventures and Indian start-ups blurring the lines between social media e-commerce and mobile payments resulting in disruption on an unimaginable scale At GroupM India there s never a dull moment between juggling client requests managing vendor partners and having fun with your team We believe in tackling challenges head-on and getting things done GroupM is an equal opportunity employer We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging We celebrate the fact that everyone is unique and that s what makes us so good at what we do We pride ourselves on being a company that embraces difference and truly represents the global clients we work with