Digital Marketing Content Manager

4 days ago

Noida, India XtraNet Technologies Limited Full time

Position Overview

We are seeking a highly creative and results-driven Digital Marketing Content Manager to join our team. The ideal candidate will have proven experience in managing end-to-end digital marketing campaigns across all major social media platforms and expertise in developing engaging multimedia content, including images, videos, and audio. This role requires a strategic thinker with a strong understanding of digital trends, audience behavior, and content storytelling to drive brand awareness, engagement, and conversions.

Key Responsibilities:

1) Social Media Management


• Plan, execute, and monitor digital marketing campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Threads, and emerging platforms).


• Develop platform-specific strategies to maximize reach, engagement, and follower growth.


• Manage content calendars, scheduling, and community engagement.

2) Content Creation & Management


• Conceptualize, design, and produce engaging content in image, video, and audio formats tailored for each platform.


• Oversee creative production—storyboarding, scripting, recording, editing, and final publishing.


• Ensure content aligns with brand guidelines, campaign objectives, and target audience preferences.

3) Campaign Optimization & Analytics


• Monitor, analyze, and report on content and campaign performance using tools like Google Analytics, Meta Business Suite, and platform insights.


• Optimize strategies based on data-driven insights to improve ROI and digital presence.

4) Collaboration


• Work closely with design, SEO, and paid media teams to ensure integrated digital campaigns.


• Coordinate with external vendors, influencers, and content creators when required.

5) Innovation & Trends


• Stay updated on emerging trends, tools, and technologies in digital marketing and social media.


• Experiment with new formats like podcasts, reels, shorts, AR/VR content, and interactive media.

Qualifications & Skills:


• Bachelor's degree in Marketing, Communications, Media, or related field (MBA preferred).


• 3–6 years of proven experience in digital marketing and content management.


• Strong expertise in managing all major social media platforms and their advertising tools.


• Hands-on experience with image, video, and audio content creation tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, Premiere Pro, After Effects, Audacity, etc.).


• Excellent communication, storytelling, and copywriting skills.


• Strong analytical mindset with ability to interpret data and adjust strategies accordingly.


• Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Attributes:


• Creative thinker with a keen eye for design and detail.


• Passion for digital trends, viral content, and audience engagement.


• Experience in influencer marketing and brand collaborations.


• Ability to work independently and in cross-functional teams.

Compensation & Benefits:


• Competitive salary based on experience.


• Performance-based incentives.


• Opportunities for professional growth and training.


• Dynamic and collaborative work environment.

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