Paid Advertising Specialist

4 weeks ago

Bengaluru, India Aezion, Inc Full time
Company DescriptionAs one of the premiere custom software providers in Dallas, Fort Worth and the DFW metroplex, we at Aezion, Inc live by the promise that our word is our bond. We help you solve IT challenges and achieve your business vision and goals from start to finish — architecture, designing, developing, hosting, deploying, maintaining, and supporting you throughout the project life-cycle. Then we back up our work with the Aezion A-Z Performance Guarantee. Our goal is to do work that honors our commitments and transforms Clients into lifelong partners through results that matter.

Why join the Aezion marketing team:

Drive Innovation in Marketing: You will have many chances to bring new ideas and try out innovative marketing strategies. We encourage you to take smart risks and lead the way.Lead with Empathy and Integrity: As part of our team, you'll uphold our core values by ensuring our marketing strategies not only connect deeply with clients but also show our commitment to strong, ongoing relationships.Develop a Diverse Skill Set: Join us to improve your skills, from digital marketing to strategic communication and leadership. We grow togetherOperate with Flexibility and Autonomy: You’ll have the freedom to drive your projects in collaboration with the team. We trust you to be creative and responsible, which helps you and our brand succeed.Champion the Aezion Brand: You will be crucial in shaping and sharing our brand’s message. Your efforts will strengthen our connection with customers and enhance our reputation in the market.

Position Description:

•Develop and manage paid advertising campaigns on platforms such as Google Ads and LinkedIn.•Carefully manage and optimize a smaller advertising budget to ensure the highest possible return on investment.•Collaborate directly with content creators (often handling some content creation tasks personally) to produce effective ad copy and visuals that resonate with a technical and professional audience.•Use analytics tools to monitor campaign performance continuously, making data-driven decisions to refine and improve results.•A/B Testing: Implement and manage A/B testing for various components of the ads to maximize campaign effectiveness and improve engagement rates.

Qualifications & Experience:

•5+ years of relevant experience•Proficiency in advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Advertising, and others. Understanding analytics tools such as Google Analytics is essential.•Ability to analyze complex data sets to glean actionable insights. Strong numerical and analytical skills are critical.•Aptitude for crafting engaging ad copy and visuals that resonate with various target audiences.•Excellent written and verbal communication skills for creating ad content and presenting campaign results to stakeholders.•Quick problem-solving abilities to adjust strategies in real time based on campaign performance data.•Meticulous attention to detail to ensure accuracy in campaign targeting, budgeting, and compliance with advertising standards.•Graduate, MBA Preferred, Google ad certifications, Facebook blueprint certification.

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