B2B Paid Advertising Strategist

2 weeks ago

Bengaluru, India Bookee Full time

Qualifications

  • 3-4 years of experience in B2B/SaaS paid advertising, preferably in the US market.
  • A proven track record of developing and executing successful paid digital marketing campaigns, with a strong focus on ROI and revenue growth.
  • B2B SaaS + Startup Experience is a must.
  • Experience with Meta ads, Google ads, email campaigns and other online advertising platforms.
  • A deep understanding of conversion rate optimization, A/B testing, and other optimization techniques. Strong analytical and quantitative skills, with the ability to use data to identify trends and opportunities and make informed decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.


Responsibilities

  • Develop and execute comprehensive paid digital marketing strategies to drive traffic, engagement, and conversions across all channels, including meta ads, Google ads, email campaigns and other online advertising platforms.
  • Create and manage campaigns that are optimized for maximum ROI and revenue growth, with a strong focus on conversion rate optimization.
  • Work closely with our content team to develop compelling ad creative and messaging that resonates with our target audience and drives high-quality traffic to our website.
  • Conduct ongoing research and analysis of industry trends, competitor activity, and customer behavior to identify new opportunities and optimize existing campaigns.
  • Monitor and analyze campaign performance metrics, including cost-per-click, cost-per-acquisition, conversion rates, and ROI, and provide regular reports to management with actionable insights and recommendations.
  • Collaborate with our analytics team to develop and maintain robust tracking and reporting processes to ensure accurate measurement of campaign performance.
  • Stay up-to-date with the latest trends, technologies, and best practices in paid media advertising and share knowledge and insights with the wider team.


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Our mission

Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.


We’re changing that.


Bookee is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.

So that they can focus on what they love — making people healthy and happy.

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