Digital Marketing Manager

2 weeks ago


uttar pradesh, India aeroqube inc. Full time
Role : Marketing Manager
Experience : 5 - 8 Years
Introduction :
We are a leading e-commerce business dedicated to improving the lives of pets and their owners through our wide range of pet and veterinary products. We seek a dynamic and experienced Marketing Manager who understands the US retail market and has a proven track record in the e-commerce sector, particularly in pet and veterinary products. The ideal candidate will be responsible for developing and implementing marketing strategies to boost our brand's visibility, enhance customer engagement, and drive sales growth.
Key Responsibilities:
Develop and execute comprehensive marketing strategies to attract new customers and retain existing ones.
Oversee the management of all digital platforms, including our website, social media channels, and email campaigns.
Collaborate with product development teams to ensure that marketing strategies align with new product launches and promotions.
Conduct market research to stay ahead of industry trends and adjust marketing strategies accordingly.
Manage and optimize paid advertising campaigns across various channels such as Google Ads, Facebook, and Instagram.
Analyze performance metrics and ROI of all marketing campaigns to continuously improve strategies.
Collaborate with the sales team to integrate marketing and sales strategies effectively.
Engage with stakeholders to ensure that the marketing initiatives are aligned with the company’s objectives.
Manage and oversee the marketing team, providing guidance, and mentorship to achieve departmental goals.
Required Skills and Qualifications:
Master’s degree in marketing, Business Administration, or related field; master’s degree preferred.
5 - 8 years of marketing experience, with at least 3 years in a management role within the e-commerce sector focused on pet and veterinary products.
Strong understanding of the US retail market for pet and veterinary products.
Proven experience in digital marketing strategies, including SEO, PPC, social media marketing, and content creation.
Excellent analytical skills and experience with marketing metrics and reporting tools.
Strong leadership skills with the ability to manage and motivate a team.
Exceptional communication and interpersonal skills.
Ability to handle multiple projects simultaneously with keen attention to detail.
Creative thinker with a problem-solving attitude.
What We Offer
Competitive salary package with performance incentives.
Opportunities for professional growth and development.
A dynamic and supportive work environment.
Flexible working arrangements.
Employee discounts on products.
Selection Process:
Shortlisted candidates will be invited to attend an interview and may be required to demonstrate marketing strategy creation skills through an assignment.
Aeroqube is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
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