Growth manager

3 weeks ago

Thoothukudi, India Kasha Full time

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.About the RoleWe are seeking a Growth Manager – Meta with proven experience in Saa S or Fintech, driving growth through Meta Ads (Facebook & Instagram). You’ll own the strategy, execution, and optimization of performance campaigns, with a strong focus on SMB customer acquisition. This role is highly analytical, fast-paced, and results-driven - perfect for someone who thrives on scaling campaigns with precision and creativity.Key Responsibilities· Plan, launch, and optimize Meta campaigns across Facebook and Instagram (including Conversion, Retargeting, and Lookalike audiences).· Develop a weekly testing roadmap (audiences, creatives, bidding strategies, funnels).· Monitor and optimize daily budget pacing and maintain CPA targets.· Conduct monthly competitor benchmarking for CPM, CTR, creatives, and targeting approaches.· Collaborate with Content & Design teams to create compelling ad creatives aligned with SMB messaging.· Ensure landing pages and funnels are aligned with campaign intent (with Funnel/UX teams).Requirements· 3–5 years of hands-on experience managing Meta Ads campaigns at scale.· Proven track record running SMB-focused campaigns in Fintech or Saa S.· Strong knowledge of Meta Ads Manager, Conversion API, Pixel tracking, and attribution models.· Analytical skills with experience using Google Analytics, Meta Insights, and BI tools.· Familiarity with creative testing, funnel analysis, and remarketing strategies.· Excellent collaboration skills with growth, content, and design teams.Preferred Qualifications· Experience in multi-channel growth marketing (Google Ads, , You Tube, etc.).· Knowledge of marketing automation, CRO, and lifecycle funnels.· Ability to manage external agencies or contractors when required.**Why Join Us:**- Opportunity to work with cutting-edge technologies and modern development practices.- Collaborative and innovative work environment.- Competitive salary and benefits package.- Career growth and professional development opportunities.

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