Marketing Communications Specialist

1 week ago

Ahmedabad, India Italia Group Full time
Position:

Marketing Communication SpecialistLocation:

AhmedabadEmployment Type:

Full TimeCompany:

Italia GroupLocation - 100ft road, Prahladnagar, Ahmedabad

Job overview:A key objective of this position is to develop and implement comprehensivemarketing communication strategies to enhance brand visibility, drive engagement, and support organizational objectives.

The ideal candidate must have experience in building consumer facing brands with high emphasis on Social Media Management, Online Reputation Management, Community Management, Public Relations, e-mail marketing, personal branding, etc.This role requires a strong

command of language and writing skills

.Identify & develop strong relations with community members

i.e., Architects, Interior & Landscape Designers

, etc. for podcast shows & User Generate Content

Responsibilities:

Social MediaDevelop innovative social media and content marketing experiences that engage the consumer and help tell meaningful storiesCrafting and managing monthly/quarterly/yearly

content calendar

for social media channels – Topical calendar, platform content calendar and ongoing campaign planManage hygiene,

personality and tonality of brands on social media across all channels in sync with the guidelinesManage

social media shoots for developing content

for products, collaborations, behind-the-scene content, etc. in partnership with brand management, sales and creative teamDevelop latest formats and effective social media assetsIdentifying content amplification opportunities on social media (Real-time trends, memes, collaborations, etc.)Conceptualize

themes and videos

, in line with the social media calendarBe

willing to answer

any questions posted by the users/readersTrack, analyse, report

and optimize social media performanceGrow engagement &

analyse competitor’s activitiesOwn the brand’s Online Reputation Management – track sentiment analysis, and ensure effective resolutions to negative conversations

Community DevelopmentDevelop strong community to build brand advocacy, consideration and enable desired

action of commerce through content

.Develop & design community outreach program across brandsCultivate and maintain relationships with bloggers, vloggers and social media influencersDo regular podcasts and live sessions with the

Architects, Interior & Landscape DesignersTrack and monitor competition in the influencer campaigns and influencer utilizationMap influencer share of voice

(SOV)

on a monthly basis with respect to Reach, Engagement, views and shareabilityParticipate and manage the social communities they're a part of - ensuring that they're well connected to the influencer networksEnsuring on time payments and swift query resolutions for both internal as well as external stakeholders

Requirements: Skills & QualificationsBachelor's or Master’s degree in marketing or a related fieldStrong hold on

brand storytelling, creative thinking and appetite to experimentMinimum of

2 years

of professional experience as a Social Media & Community/Influencer Marketing Manager or in a related role – digital content publishingProficiency in using content management systems and other relevant toolsStrong attention to detail and the ability to

work independently or as part of a teamStrong time management and organizational skillsOutspoken and a communication enthusiast who can easily build relationsAn aesthetic eye to enhance quality of content for brand campaigns

Attention:

Share portfolio, and a few samples of your best work

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