Marketing Communications Specialist

4 days ago

Ahmedabad, India Italia Group Full time
Position: Marketing Communication Specialist

Location: Ahmedabad

Employment Type: Full Time

Company: Italia Group

Location - 100ft road, Prahladnagar, Ahmedabad

Job overview:

1. A key objective of this position is to develop and implement comprehensive

marketing communication strategies to enhance brand visibility, drive engagement, and support organizational objectives.

1. The ideal candidate must have experience in building consumer facing brands with high emphasis on Social Media Management, Online Reputation Management, Community Management, Public Relations, e-mail marketing, personal branding, etc.2. This role requires a strong command of language and writing skills.3. Identify & develop strong relations with community members i.e., Architects, Interior & Landscape Designers, etc. for podcast shows & User Generate Content

Responsibilities:

Social Media

- Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories- Crafting and managing monthly/quarterly/yearly content calendar for social media channels – Topical calendar, platform content calendar and ongoing campaign plan- Manage hygiene,

personality and tonality of brands on social media across all channels in sync with the guidelines- Manage social media shoots for developing content for products, collaborations, behind-the-scene content, etc. in partnership with brand management, sales and creative team- Develop latest formats and effective social media assets- Identifying content amplification opportunities on social media (Real-time trends, memes, collaborations, etc.)- Conceptualize themes and videos, in line with the social media calendar- Be willing to answer any questions posted by the users/readers- Track, analyse, report and optimize social media performance- Grow engagement & analyse competitor’s activities- Own the brand’s Online Reputation Management – track sentiment analysis, and ensure effective resolutions to negative conversations

Community Development

- Develop strong community to build brand advocacy, consideration and enable desired action of commerce through content.- Develop & design community outreach program across brands- Cultivate and maintain relationships with bloggers, vloggers and social media influencers- Do regular podcasts and live sessions with the Architects, Interior & Landscape Designers- Track and monitor competition in the influencer campaigns and influencer utilization- Map influencer share of voice (SOV) on a monthly basis with respect to Reach, Engagement, views and shareability- Participate and manage the social communities they're a part of - ensuring that they're well connected to the influencer networks- Ensuring on time payments and swift query resolutions for both internal as well as external stakeholders

Requirements: Skills & Qualifications

- Bachelor's or Master’s degree in marketing or a related field- Strong hold on brand storytelling, creative thinking and appetite to experiment- Minimum of 2 years of professional experience as a Social Media & Community/Influencer Marketing Manager or in a related role – digital content publishing- Proficiency in using content management systems and other relevant tools- Strong attention to detail and the ability to work independently or as part of a team- Strong time management and organizational skills- Outspoken and a communication enthusiast who can easily build relations- An aesthetic eye to enhance quality of content for brand campaigns

Attention: Share portfolio, and a few samples of your best work

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