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Marketing Communications Specialist

3 months ago

ahmedabad, India Italia Group Full time
Position: Marketing Communication Specialist
Location: Ahmedabad
Employment Type: Full Time
Company: Italia Group
Location - 100ft road, Prahladnagar, Ahmedabad
Job overview:
A key objective of this position is to develop and implement comprehensive
marketing communication strategies to enhance brand visibility, drive engagement, and support organizational objectives.
The ideal candidate must have experience in building consumer facing brands with high emphasis on Social Media Management, Online Reputation Management, Community Management, Public Relations, e-mail marketing, personal branding, etc.
This role requires a strong command of language and writing skills .
Identify & develop strong relations with community members i.e., Architects, Interior & Landscape Designers , etc. for podcast shows & User Generate Content
Responsibilities:
Social Media
Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories
Crafting and managing monthly/quarterly/yearly content calendar for social media channels – Topical calendar, platform content calendar and ongoing campaign plan
Manage hygiene,  personality and tonality of brands on social media across all channels in sync with the guidelines
Manage social media shoots for developing content for products, collaborations, behind-the-scene content, etc. in partnership with brand management, sales and creative team
Develop latest formats and effective social media assets
Identifying content amplification opportunities on social media (Real-time trends, memes, collaborations, etc.)
Conceptualize themes and videos , in line with the social media calendar
Be willing to answer any questions posted by the users/readers
Track, analyse, report and optimize social media performance
Grow engagement & analyse competitor’s activities
Own the brand’s Online Reputation Management – track sentiment analysis, and ensure effective resolutions to negative conversations
Community Development
Develop strong community to build brand advocacy, consideration and enable desired action of commerce through content .
Develop & design community outreach program across brands
Cultivate and maintain relationships with bloggers, vloggers and social media influencers
Do regular podcasts and live sessions with the Architects, Interior & Landscape Designers
Track and monitor competition in the influencer campaigns and influencer utilization
Map influencer share of voice (SOV) on a monthly basis with respect to Reach, Engagement, views and shareability
Participate and manage the social communities they're a part of - ensuring that they're well connected to the influencer networks
Ensuring on time payments and swift query resolutions for both internal as well as external stakeholders
Requirements: Skills & Qualifications
Bachelor's or Master’s degree in marketing or a related field
Strong hold on brand storytelling, creative thinking and appetite to experiment
Minimum of 2 years of professional experience as a Social Media & Community/Influencer Marketing Manager or in a related role – digital content publishing
Proficiency in using content management systems and other relevant tools
Strong attention to detail and the ability to work independently or as part of a team
Strong time management and organizational skills
Outspoken and a communication enthusiast who can easily build relations
An aesthetic eye to enhance quality of content for brand campaigns
Attention: Share portfolio, and a few samples of your best work