Director of Marketing

4 weeks ago

mumbai, India Pepper Content Full time

Pepper Content ( is building a global content marketing platform that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 150,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and majority of the startup ecosystem.

We are building a global SaaS-enabled marketplace for enterprise customers that helps marketers manage all their activities ranging from content creation to workflow management and content distribution. We are looking to hire a Director of Marketing at Pepper focussed on the US market. This role will primarily work in the US time zone

Roles and Responsibilities:

  • Product Positioning and Messaging: Develop clear and compelling messaging and positioning for our products, with a deep understanding of our technology, customers, and competitive landscape.
  • Go-to-Market Strategy: Lead the planning, development, and execution of go-to-market strategies for new products and features. Collaborate with cross-functional teams to deliver innovative marketing campaigns.
  • Market Intelligence: Be the expert on our buyers, how they buy, and their buying criteria; be the expert on our competition and how to crush them.
  • Content Creation: Create and execute a compelling content strategy that educates the market and advances thought leadership -- including case studies, whitepapers, blog posts, and more.
  • Sales Enablement: Equip the sales team with the necessary tools, training, and materials to sell effectively against our competition.
  • Product Launches: Plan and manage cross-functional efforts for seamless product launches.
  • Performance Metrics: Define, monitor, and analyze metrics for launched products to ensure strategic goals are met, using these data to influence future strategy.
  • Stakeholder Communication: Communicate effectively and manage stakeholders across the organization, including C-level executives.

Professional Experience and Education Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 8+ years of experience in marketing within the technology or services industries.
  • Proven track record of planning and rolling out successful product marketing campaigns.
  • Demonstrated success in a fast-paced, dynamic startup environment is preferred.

Skills Required to be Successful:

  • Strategic Thinking: Ability to think strategically, driving ideas from concept to execution. Must excel at problem-solving and have a strong decision-making capability.
  • Communication Skills: Excellent written and verbal communication skills, with an ability to create compelling narratives for internal and external audiences.
  • Analytical Abilities: Strong analytical skills, with a proven ability to interpret data and qualitative research and turn them into actionable strategies.
  • Teamwork and Collaboration: Experience working with cross-functional teams, and building strong relationships across the organization.
  • Project Management: Strong organizational and project management skills, with a proven ability to manage multiple projects and tight deadlines.
  • Customer Focus: Deep customer empathy and ability to identify and prioritize customer needs.
  • Leadership: Demonstrated ability to lead, inspire, and influence team members and stakeholders at all levels of an organization.

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