Marketing Lead-Product and Partner

4 weeks ago

uttar pradesh, India HCLTech Full time

Role Overview We are seeking a strategic and results-driven marketing leader between 8-12 years of experience to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Business Unit in DFS. This role will lead global demand generation initiatives across all channels aligning with cross-functional stakeholders to grow our opportunity pipeline. Key Responsibilities Campaign Strategy and Planning • Design and manage global GTM marketing campaigns aligned with business priorities ensuring campaigns have clearly defined target audiences and value propositions. • Collaborate with cross-functional teams to define campaign priorities, develop data-driven, scalable programs and generate demand and pipeline growth. • Deep understanding of brand, content strategy, digital marketing, events and communications. Execution and Optimization • Lead end-to-end SAP campaign execution, leveraging automation, AI and intelligent triggers. • Identify and implement AI-driven marketing automation solutions to enhance personalization and efficiency while supporting the adoption and usage of marketing tools and platforms that improve visibility, execution and team productivity. • Stay ahead of emerging AI trends to continuously refine marketing planning and operations. • Work directly with leadership across business units including the SAP Practice, Vertical Sales, Marketing and Geographic leadership. Alliance and Sales Enablement • Partner with SAP and business teams to develop targeted campaigns. • Ensure alignment with vertical sales teams to support enablement and conversion. Performance and Reporting • Oversee campaign performance measurement and continuous improvement. • Implement best practices in campaign planning, workflow management and execution bringing speed, consistency and accountability. • Manage budgets, reporting and stakeholder communications. Team Leadership • Mentor and develop a high-performing team of marketing professionals. • Foster collaboration and accountability across internal and external partners. Basic Qualifications: • Experience years in demand generation marketing • Experience in people management • Master’s degree Preferred: • Expertise in full-funnel, multi-channel marketing • Strong project and stakeholder management skills • Excellent communication and presentation abilities • Experience in large, matrixed organizations • Strategic mindset with a passion for innovation and marketing excellence

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