Performance Manager

2 days ago

Dehradun, India Axe Consultancy Services LLC Full time

About the Role

We are seeking a highly analytical and results-driven Performance Marketing Manager
with expertise in running paid campaigns for the
US market
. The ideal candidate will have a proven track record of delivering a strong
ROAS (Return on Ad Spend)
across multiple digital platforms. Experience in the
jewelry or luxury e-commerce industry
will be a significant advantage.

Key Responsibilities

  • Plan, launch, and manage high-performing paid campaigns for the
    US market
    across Google Ads, Meta, YouTube, pinterest and other relevant channels.
  • Continuously optimize campaigns to improve ROAS, reduce CAC, and scale revenue.
  • Collaborate with the creative team to develop ad creatives that resonate with US-based audiences.
  • Conduct detailed audience segmentation, A/B testing, and conversion tracking to maximize campaign performance.
  • Analyze and report campaign performance, providing actionable insights to drive growth.
  • Monitor competitors, market trends, and platform updates to identify new opportunities.
  • Manage and allocate budgets effectively across campaigns.
  • Work closely with SEO, email, and product teams to ensure an integrated marketing strategy.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 3–5 years of experience in
    performance marketing for the US market.
  • Proven track record of running paid campaigns with profitable ROAS.
  • Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
  • Strong analytical and data interpretation skills.
  • Excellent communication and project management abilities.

Preferred Skills

  • Jewelry or luxury e-commerce industry experience
    is a major advantage.
  • Knowledge of conversion rate optimization (CRO) strategies.
  • Familiarity with affiliate and influencer marketing.
  • Experience with tools like Google Data Studio or Power BI for reporting.

Why Join Us?

  • Work on exciting paid marketing campaigns in the jewelry niche for the US market.
  • Competitive salary with performance-based incentives.
  • Opportunity to scale campaigns with significant budgets.
  • Collaborative and innovative work environment.

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