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Lead Generation Specialist

2 months ago


Bangalore, India Superset Full time

About Superset

Superset is India’s largest University Recruitment Platform- a placement automation tool for universities and a digital campus hiring platform for employers. Our team is dedicated towards leveraging the technology to solve all the challenges and problems you could think of during a typical placement season.

We are a Blume Ventures backed startup (exited 2022), backed by Great Learning and BYJU’s, simplifying the graduate recruitment market in India by connecting students and employers via on-campus placement cells. At present, we work with 400+ colleges and 1800+ recruiters in India and are growing fast. Companies like Capgemini, Cognizant, Hexaware, HDFC Bank, RPG Group, and 100’s more use Superset to automate their campus hiring process.

Location: Bangalore

Roles and Responsibilities | What You Will Do

As an Outbound Sales professional at Superset, you will be tasked with generating leads for the company's B2B SaaS product, a campus hiring automation tool, and selling it to medium and large-sized companies. Your responsibilities will include:

  • Conducting prospecting activities to generate leads from various databases shared by enterprise sales managers. Use various channels like cold emails, cold calling, and other regular channels where your clientele will range from HRs, Talent Acquisition Heads, L&D Heads of different companies.
  • Plan, create and execute targeted email campaigns to reach potential clients and increase Superset’s reach.
  • Qualify leads by effectively communicating Superset’s value proposition and determining potential fitment with the client.
  • Coordinating and scheduling product demonstrations for enterprise sales managers, ensuring effective communication.
  • Collaborate closely with the pan-India Enterprise sales team to set up relevant product demos tailored to client needs.
  • Occasionally performing product demos to HR professionals at corporates as and when needed.

Over time, you could grow into a sales manager role and be responsible for end-to-end deal closures.

Requirements | You Will Be a Great Addition to the Team If:

  • You have at least 1 year of experience in SaaS B2B lead generation/sales to HR professionals in medium and large companies, with 1-4 years of experience overall.
  • You have excellent written and verbal English communication skills.
  • You are comfortable with pre-sales, cold calling, and lead generation.
  • You have a working knowledge of Microsoft Excel/Google Sheets.
  • You feel confident while speaking to mid- and senior HR professionals in medium and large companies, such as Head TA, Head HR, CHRO, CPO, etc.

How can Superset help you on your journey?

  • Two things are well ingrained in our culture:

○ We need people to take ownership = we don’t micromanage/follow up on our people because we trust them to deliver the best work possible

○ We ensure to provide resources and remove bottlenecks that deter our people from delivering the best of their work

  • If you’re at a stage in life where you are looking for challenges, you’re in the right place
  • We’re a team with proactive, versatile, independent, and collaborative mindsets. We provide the liberty to experiment and be creative wherever necessary, and get things done
  • We understand that making mistakes is handy when growing in your career. As long as you’re learning from your mistakes, you’ll fit well with us
  • Our people have the freedom to approach, own, and solve problems creatively
  • Our customers rely on our products to do their most important work, which means they rely on us to build things the right way
  • We’re inclusive of a product team who is always listening, deliberating, and delivering