Performance Marketing Executive

18 hours ago

Delhi, India Poppy Seed Communication pvt ltd Full time

Job Title: Performance Marketing Executive
Company: Poppy Seed Communication Pvt. Ltd.
Location: East of Kailash, New Delhi
Salary: ₹4.5 – ₹5LPA
Experience: 3 – 5 years
Job Type: Full-time

Job Summary

Poppy Seed Communication is looking for an experienced and detail-oriented Performance Marketer to lead and manage pay-per-click campaigns across major digital platforms. The ideal candidate will have a strong background in performance marketing and the ability to translate strategy into actionable insights that drive results.

Key Responsibilities

  • Develop and implement PPC strategies across platforms including Meta, Google Ads, LinkedIn, and TikTok.
  • Create PPC media plans tailored to client budgets, objectives, and target audiences.
  • Communicate strategy, platform choices, KPIs (clicks, leads, conversions, ROAS), and expected outcomes to clients.
  • Conduct keyword research, competitor analysis, and define audience targeting parameters.
  • Analyze and optimize campaign performance on an ongoing basis.
  • Design and deliver performance reports with insights and actionable recommendations.
  • Apply SEO best practices (on-page and off-page) to enhance landing page effectiveness.
  • Use AEO (Answer Engine Optimization) tactics for voice search and featured snippets.
  • Implement GEO-targeting for local and hyperlocal advertising strategies.
  • Stay current with emerging SEO and PPC tactics, such as semantic SEO and zero-click search.
  • Utilize AI tools (ChatGPT, Jasper, Surfer SEO, SEMrush AI, etc.) to enhance campaign planning, content, and automation.

Requirements

  • 3 to 5 years of hands-on experience managing PPC campaigns across various platforms.
  • Strong analytical skills and the ability to interpret data effectively.
  • Excellent communication and client-facing skills.
  • Certification in Google Ads and other PPC platforms (preferred).

Benefits

  • Competitive salary package: ₹4.5 – ₹5LPA
  • Opportunity to work with a dynamic and creative team
  • Exposure to diverse clients and campaign strategies
  • Growth opportunities in digital marketing and performance media

Apply now and be a part of Poppy Seed Communication – where creativity meets performance.

Job Type: Full-time

Pay: ₹35, ₹40,000.00 per month

Work Location: In person

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