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Personalization lead with Adobe Clo...
7 months ago
• Has enabled personalization across campaigns ( websites, CRM campaigns )
• Passionate about new marketing technologies and desires constant improvement. Should be able to demonstrate the art of possible within tech stacks as well as help craft solution design for use cases
• Has worked in the agile team(s) to collaborate on user story definition, and what ""done"" looks like, using a variety of agile tools and processes (JIRA, Scrum, Kanban )
• Has in-depth understanding/expertise and hands-on experience in Adobe Target (Standard and Premium) experience delivery to enable customized experiences ( on digital properties) along with a good understanding of other Adobe cloud solutions (Adobe Analytics, Audience Manager, AEM)
• Has a strong foundation in creating audiences/segments in the Adobe ecosystem. When/Where/How to create them for various use-cases and customer journeys
• Has a good understanding of how Tealium ( AudienceStream, EventStream ) works and the ability to leverage them fluently with Adobe Marketing Cloud technologies. Has worked on Tealium Eventstrem connectors to ingest signals and develop business rules in AudienceStream ( CDP) to activate audiences via the right channel at the right time with the right message
