30152741176 - Senior Meta Buyer

4 days ago

in Activate Talent Full time

The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook/Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results. Key Responsibilities: Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR). Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement. Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences. Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards. Monitor and adjust campaigns to align with client goals and overall marketing strategies. Stay informed on the latest Meta and TikTok advertising trends, tools, and platform updates. Requirements Qualifications: 3+ years of proven experience in managing Meta advertising campaigns, particularly for e-commerce/DTC brands. Strong understanding of Shopify operations and data tracking tools like TripleWhale. Familiarity with project management systems, especially Notion. Ability to work collaboratively in a team-oriented environment using Slack and Google Workspace. Analytical skills for interpreting performance metrics and making informed adjustments. Tools & Skills Google Drive/Workspace for efficient documentation and collaboration. Notion for project management, dashboards, meeting agendas, and task tracking (highly preferred). Meta Advertising Platforms for campaign creation, management, and optimization. Slack for team communication and coordination Preferred Tools & Skills TripleWhale: Experience with performance data and analytics is a significant plus. Shopify: Familiarity with e-commerce platform operations and performance metrics. Klaviyo: Knowledge of email marketing and automation. TikTok Advertising Tools: A bonus for candidates with multi-platform expertise.

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