Brand Manager

3 weeks ago

Ahmedabad, India Adani Enterprises Limited Full time
Summary
The Brand Manager will play a crucial role at Adani, overseeing the development and execution
of branding strategies to enhance the company's presence and reputation. This position offers
an exciting opportunity for an experienced professional to contribute to the growth and success
of Adani while embodying our core values of integrity, commitment, and sustainability.
Experience
5-10 years of proven experience in brand management
Demonstrated success in creating and implementing innovative branding strategies
Proven track record of driving brand awareness and market positioning
Roles and Responsibilities
Develop and execute comprehensive branding strategies to promote Adani
Collaborate with cross-functional teams to ensure brand consistency and alignment with
business objectives.
Oversee the design and production of marketing collateral, ensuring adherence to brand
guidelines
Monitor market trends and conduct competitive analysis to identify opportunities for
brand enhancement
Manage external agencies and vendors to support branding initiatives
Analyze brand performance metrics and provide regular reports to senior management
Champion the Adani brand internally, ensuring employees understand and embody the
brand values
Stay updated with industry best practices and emerging trends in brand management
Maximizing brand visibility and mileage through strategic management of corporate
branding
Created unique identities for sub-brands and aligned them with their specific
requirements
Ensure adherence to brand guidelines across all platforms and touchpoints
Education Qualification
Bachelor's degree in Marketing, Business Administration, or related field
Master's degree in Marketing or Business Administration preferred
Certification required
Professional certification in Brand Management or Marketing Strategy is a plus
Behavioural Skills
Excellent leadership and team management abilities
Strong communication and interpersonal skills
Strategic thinking and problem-solving capabilities
Highly organized with the ability to manage multiple projects simultaneously
Adaptability and resilience in a fast-paced and dynamic environment
Technical Skills
Proven experience in developing and implementing brand strategies
Proficiency in market research and analysis techniques
Expertise in utilizing digital marketing tools and platforms for brand promotion
Strong understanding of brand performance metrics and analytics
Experience in managing external agencies and vendors for branding initiatives
Non-Negotiable Skills
5-10 years of brand management experience
Demonstrated success in developing and implementing innovative branding strategies
Bachelor's degree in Marketing, Business Administration, or related field

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