Marketing Manager

3 weeks ago

Gurugram, India Grip Invest Full time

About the Role

We're looking for a hands-on
Marketing Manager
to lead content execution and audience engagement at
Alt
. You'll play a key role in transforming raw research into compelling stories, especially for video and short-form content. This is a manager-cum-IC role with a large focus on storytelling, ideal for someone who thrives at the intersection of strategy, creativity, and community-building.

What You'll Do

  • Create engaging storylines for reels using content provided by the research team
  • Own and maintain the monthly content calendar across all platforms
  • Repurpose long-form content (blogs, podcasts) into reels, carousels, videos, etc.
  • Post and manage content on WhatsApp and respond to relevant queries
  • Drive audience engagement and collaborate with influencers/partners for growth
  • Track performance metrics across all channels and optimize based on insights
  • Use no-code tools like Lovable to manage and update Alt's website

What We're Looking For

  • 4–5 years of experience in marketing, preferably as a generalist across functions
  • Strong content sense and ability to weave stories from research-driven content
  • Familiarity with content creation workflows (shooting/editing/scripting)
  • Good analytical skills to interpret performance data and make informed decisions
  • Bonus: SEO & AEO knowledge and prior experience in community building

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