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Area Sales Manager

2 months ago

Lucknow, India MakeMyTrip Full time

Role: Area Sales Manager

Level: Assistant Manager/Senior Executive

Reporting To: Senior Manager - Franchise

Location: Lucknow


About the Function:


The Holidays business caters to diverse segments of travelers worldwide. It offers dynamic or customized travel and tour packages, allowing consumers to create and design their own holidays, alongside fixed departure holiday packages with pre-designed itineraries.

An integral part of this business is the Franchise sales channel, which focuses on identifying key markets for Holiday customers. By onboarding Franchise Partners, it aims to increase the Holiday business share, ensuring a broader reach and enhanced customer satisfaction.


About the Role:


The resource will be responsible for increasing Holiday Package sales in a designated region by collaborating with Franchise Partners to expand market reach and drive revenue growth. Key duties include conducting market research, developing and implementing sales strategies, and setting and monitoring sales targets.


What will you be doing:


Market Research:

  • Conduct market research to identify new opportunities for business expansion and improvement.
  • Analyze market trends and competitors to devise strategies for increasing market share.

Strategy Development:

  • Develop and execute sales strategies to meet regional sales targets.
  • Collaborate with marketing teams to design effective promotional campaigns.

Sales Planning and Growth:

  • Establish and oversee sales targets for franchise partners to ensure they are achieved.
  • Track Year-on-Year (YoY) growth metrics to assess and improve franchisee performance.
  • Analyze sales data and trends to pinpoint areas for improvement and growth.

Performance Reporting:

  • Prepare and present comprehensive performance reports to senior management.
  • Utilize data analytics to monitor and assess the effectiveness of sales initiatives.


Team Management & Guidance:

  • Oversee, train, and guide the sales team within the assigned territory.
  • Monitor their performance and motivate team members to achieve or surpass sales targets.

Relationship Building:

  • Cultivate and maintain long-term relationships with franchise owners, aligning them with common goals.
  • Collaborate with franchisees to build and nurture travel communities around their stores, enhancing customer engagement and loyalty.


Conflict Resolution:

  • Handle and resolve conflicts or issues between franchise partners and the sales team.
  • Maintain smooth and effective communication channels.


Qualification and Experience:


A bachelors or masters degree from a reputable institution with 3 to 6 years of experience in a B2B/ Franchise role or a related field is desirable.


Key Success Factors for the Role:


  • Leadership Qualities:

Strong leadership skills with the ability to inspire and motivate the team. Ability to make informed decisions and take responsibility for outcomes.


  • Adaptability & Resilience:

Ability to adapt to changing market conditions and business needs. Resilience to handle challenges and setbacks effectively.


  • Strategic Thinking:

Strategic mindset with the ability to plan and execute long-term goals. Innovative approach to problem-solving and process improvement.


  • Technical Proficiency:

Proficient in all Microsoft Office applications. Analytical & Problem-Solving Skills. Strong analytical and problem-solving abilities.


  • Communication & Customer Service Skills:

Effective communication skills and exceptional customer service skills.