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Marketing Manager

2 months ago

bangalore, India NBR Group Full time
We are seeking an experienced Marketing Manager to lead our marketing efforts across both Above-the-Line (ATL) and Below-the-Line (BTL) channels. The successful candidate will develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and sales growth.
Responsibilities:
ATL Responsibilities:
- Develop and execute ATL marketing campaigns across TV, print, outdoor, and digital media
- Manage and optimise media budgets to achieve maximum ROI
- Collaborate with creative agencies to develop compelling ad content
BTL Responsibilities:
- Develop and execute BTL marketing campaigns across events, activations, promotions, and public relations
- Manage and optimise event budgets to achieve maximum ROI
- Collaborate with cross-functional teams to develop integrated marketing programs
Key Responsibilities:
Develop and execute marketing campaigns across ATL channels (TV, print, outdoor, digital) and BTL channels (events, activations, promotions, public relations)
Conduct market research and analyse data to inform marketing decisions and optimise campaign performance
Manage and optimise marketing budgets to achieve maximum ROI
Collaborate with cross-functional teams, including sales, product, and creative agencies
Develop and manage marketing performance metrics and reports
Stay up-to-date with industry trends and best practices
Additional Responsibilities:
Conduct market research and analyse data to inform marketing decisions
Manage and optimise marketing performance metrics
Collaborate with sales and product teams to align marketing efforts
Develop and manage marketing budgets
Requirements:
5-7years of marketing experience
Proven track record of success in developing and executing marketing campaigns
Strong understanding of marketing metrics and analytics
Excellent communication and collaboration skills
Strong negotiation skills with vendors