Manager - Marketing
2 weeks ago
Responsibilities
Must-Have:
- Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.
- Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.
- Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance.
- Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives.
- Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.
- Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements.
- Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches.
- Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.
- Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts.
Good-to-Have:
- Lead the identification and management of local vendors for in-shop branding, shop boards, and consumer promotions to ensure high-quality, timely campaign execution.
- Drive the development of innovative field marketing initiatives that enhance consumer engagement and promote brand loyalty.
- Work with the sales team to gather insights on the efficacy of marketing activities and support product sell-through at retail points.
Qualifications
- Bachelor's degree or equivalent experience
- 10+ years' experience in marketing
- Strong verbal, written, and organizational skills
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