Manager - Marketing

2 weeks ago


bangalore, India Elite Foods Pvt. Ltd. Full time

Responsibilities

Must-Have:

  • Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.
  • Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.
  • Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance.
  • Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives.
  • Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.
  • Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements.
  • Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches.
  • Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.
  • Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts.


Good-to-Have:

  • Lead the identification and management of local vendors for in-shop branding, shop boards, and consumer promotions to ensure high-quality, timely campaign execution.
  • Drive the development of innovative field marketing initiatives that enhance consumer engagement and promote brand loyalty.
  • Work with the sales team to gather insights on the efficacy of marketing activities and support product sell-through at retail points.


Qualifications


  • Bachelor's degree or equivalent experience
  • 10+ years' experience in marketing
  • Strong verbal, written, and organizational skills

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