Senior Associate

4 weeks ago

Navi Mumbai, India JioSaavn Full time

JOB TITLE: Senior Associate JioTunes Growth & Marketing

LOCATION: NAVI MUMBAI (GHANSOLI)

ROLE:

We are looking for a highly motivated individual to work on growth of our CRBT category (JioTunes). The ideal candidate should have a knack in understanding of consumer behaviour, be clear & creative in marketing & communication, and also have excellent problem solving and analytical skills

JOB RESPONSIBILITIES :

  • Identify and curate target user cohorts for acquisition, retention and reactivation of JioTunes users, by the means of data analytics and heuristic
  • Define effective communication strategy based on user behaviour, across internal and external channels
  • Drive various marketing campaigns across in-app display & audio ads, PNs, SMS, Whatsapp, digital marketing etc to acquire/engage/reactivate the users
  • Partner with the creative teams to advise on compelling image and copy for the marketing campaigns
  • Measure, analyse and optimize the performance at cohort level to achieve business objectives

QUALIFICATIONS:

  • Engineering graduate from Tier 1 college
  • 2-3 years of work experience in growth and digital marketing, ideally within telecom or digital entertainment industries
  • Hands-on experience with performance marketing & CLM
  • Experience in A/B testing, segmentation, and campaign optimization
  • Proficiency in SQL is a plus

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.

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