SEM Specialist
Found in: Whatjobs IN C2 - 2 weeks ago
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution for our healthcare company. You should have some knowledge of SEO or willing to work on SEO tools as well.
Job Description
We are actively looking for an experienced and talented SEM professional to manage all SEM activities such as content strategy, link building, keyword strategy, etc to increase rankings on all major search networks.
Responsibilities
· Perform keyword research and competitive analysis
· Design, build and maintain our social media paid campaign, should be hands-on skilled in Google ads, Facebook ads, Programmatic media, Track, report, and analyze website analytics, PPC initiatives, and FB Paid Ads
· Stronghold and manage a large budget in different social channels and google AdWords. Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies across all mediums
- Execute tests, collect and analyse data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Manage and get insight about data trends, marketing analytics
· Hands-on experience on Google analytics
· Handled larger budget on Google AdWords /FB
Qualifications
· At least 4 years of prior experience working in SEM
· Good understanding of SEM best practices
· Passion for SE and internet marketing
· Ability to create, justify, communicate and implement SEM strategies across teams and external agencies
· Data-driven and analytical mindset
· Attention to detail
· Project management skills
Nice-to-haves:
· Experience working with SEM tools
· Experience and/or understanding of other marketing channels
· Experience working with CMS (wordpress)
· Experience with graphic designing
· Excellent writing skills
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