Specialist - Performance Marketing - D2C (3-6 yrs)

1 month ago

Bangalore, India iimjobs Full time

Job Summary : Hiring a Performance Marketing Specialist with 3 to 6 years of work experience and hands-on experience in D2C marketing for a Bangalore-based, Series A, well-funded footwear brand founded by international shoe experts from the U.S. , Italy, and India.

The company has been growing by 2x year-on-year with a proven track record in both B2B and e-commerce channels, with growing demand for exports.

Location: Koramangala, Bangalore


Job Responsibilities: 1.

Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across various platforms, such as Google Ads, Meta Ads, Amazon Ads, Flipkart Ads etc

- Develop and manage paid search, display other performance-based marketing initiatives.

2. Data Analysis:

- Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, ROI, and customer acquisition costs.

- Use data-driven insights to adjust strategies, allocate budgets effectively, and improve campaign performance on a daily basis.

3. Keyword and Audience Research:

- Conduct thorough keyword research and competitive analysis to inform campaign targeting and content strategies.

- Define and target specific audience segments to maximize the impact of marketing efforts.

4. Ad Creative and Landing Page Optimization:

- Collaborate with creative and content teams to develop compelling ad creatives and landing page experiences.

- Continuously A/B test ad copy, visuals, and landing page elements to improve conversion rates.

5. Budget Management:

- Manage advertising budgets, ensuring efficient allocation across channels and product groups and monitoring of spends to achieve the best possible results.

6. SEO and SEM Integration:

- Integrate performance marketing efforts with search engine optimization (SEO) and search engine marketing (SEM) strategies to create a holistic approach to online visibility.

7. Reporting and Reporting Tools:

- Prepare regular reports and presentations that highlight campaign performance, key insights, and recommended actions.

- Utilize analytics tools, such as Google Analytics and marketing automation platforms, to track and assess results.

8. Testing and Experimentation:

- Stay updated on industry best practices and emerging trends, and implement innovative strategies to improve performance continually.

Qualifications:

- Bachelor's / Master's degree in marketing, Business, or a related field.

- D2C experience is a must

- Proven experience in performance marketing, including managing paid advertising campaigns for Ecommerce brands.

- Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, Amazon Ads and others.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Excellent communication and project management skills.

- Experience with SEO and SEM strategies is a plus.

- Knowledge of marketing analytics tools, such as Google Analytics or similar platforms.

- Certification in relevant advertising platforms is preferred.

  • Performance Marketing Specialist

    5 days ago

    bangalore, India Turbostart Full time

    Who are we:Alt Dash, is a marketing center of excellence within the Turbostart venture capital ecosystem. We specialize in crafting data-driven yet creative marketing strategies tailored to the unique needs of startups. Leveraging our deep understanding of startup dynamics, we align our end-to-end marketing services with our clients' business and sales...

  • Performance Marketing Specialist

    5 days ago

    bangalore, India Turbostart Full time

    Who are we: Alt Dash, is a marketing center of excellence within the Turbostart venture capital ecosystem. We specialize in crafting data-driven yet creative marketing strategies tailored to the unique needs of startups. Leveraging our deep understanding of startup dynamics, we align our end-to-end marketing services with our clients' business and sales...

  • Performance Marketer

    1 week ago

    bangalore, India Banana Club Full time

    About the Job: Banana Club is a decade-old men's fast fashion brand that offers premium designs and quality at economical prices. With 7 retail stores and a growing D2C presence, Banana Club aims to position itself as a leading mass premium brand in the industry. We are looking for a talented Performance Marketer to join our team. As a Performance Marketer...

  • Performance Marketing Specialist

    5 days ago

    bangalore, India Troopr Labs Full time

    Position: Performance Marketing SpecialistExperience: 2-4 yearsLocation: RemoteTypical day in the jobAs a Performance Marketing Manager, you will be responsible for developing and executing marketing strategies to drive user acquisition and revenue growth.You will analyze performance marketing campaigns across various channels, such as SEM, display...

  • Performance Marketing Specialist

    5 days ago

    bangalore, India Troopr Labs Full time

    Position: Performance Marketing Specialist Experience: 2-4 years Location: Remote Typical day in the job As a Performance Marketing Manager, you will be responsible for developing and executing marketing strategies to drive user acquisition and revenue growth. You will analyze performance marketing campaigns across various channels, such as SEM,...

  • Performance Marketing Specialist

    6 days ago

    Bangalore Urban, India Troopr Labs Full time

    Position: Performance Marketing SpecialistExperience: 2-4 yearsLocation: RemoteTypical day in the job As a Performance Marketing Manager, you will be responsible for developing and executing marketing strategies to drive user acquisition and revenue growth. You will analyze performance marketing campaigns across various channels, such as SEM, display...

  • Performance Marketing Specialist

    6 days ago

    Bangalore Urban, India Troopr Labs Full time

    Position: Performance Marketing Specialist Experience: 2-4 years Location: Remote Typical day in the job As a Performance Marketing Manager, you will be responsible for developing and executing marketing strategies to drive user acquisition and revenue growth. You will analyze performance marketing campaigns across various channels, such as SEM,...

  • Digital Marketing Specialist

    7 days ago

    bangalore, India Campus Sutra Full time

    Position: Digital Marketing Specialist Location- Bangalore   About Company : Established in 2013, Campus Sutra transcends mere branding; it stands as a dynamic fashion powerhouse infused with digital innovation. Hosting over 10 distinct brands, our reach spans across 22 countries with a presence in over 500 stores, reflecting our rapid growth and global...

  • Lead Product Manager

    5 days ago

    bangalore, India Antal International Full time

    Job Description:Product Manager - Direct-to-Consumer (D2C) AppExperience - 10 to 15 yearsWe are seeking a skilled and experienced Product Manager to lead our Direct-to-Consumer (D2C) App project from conception to successful market launch.The ideal candidate will have a proven track record in D2C projects, driving product excellence, conducting thorough...

  • D2C Lead

    3 weeks ago

    bangalore, India Antal International Full time

    Job Description - Experience in Affiliate marketing - Extensive experience in running tests & experiments, bidding strategies and attribution tools - Experience with performance forecasting for brands to drive maximum ROI - Plan campaign strategy, analyze traffic statistics, and manage marketing budget effectively - Experience with retention...

  • Performance / Growth Marketing Lead

    1 day ago

    bangalore, India An early-stage Health-Tech Brand Full time

    Experience: 4+ year Offered CTC: 18 LPA ( Based on the experience ) Expected Notice Period: Immediate to 30 days Opportunity Type: Hybrid, Bangalore About the employer brand: A health-tech brand, that empowers new mothers with their pre and post-pregnancy phases, taking the stress out of pregnancy and making it an enjoyable and enriching experience. The...

  • Performance Marketing Intern

    3 weeks ago

    bangalore, India 11x Marketing Full time

    Role Overview: We are looking for an enthusiastic Performance Marketing Intern to join our dynamic team. This position is ideal for someone with a foundational understanding of Google Ads, Meta Ads, and a strong affinity for numbers and analytics. Starting with reporting and market research, the role is designed to evolve, offering increased responsibility...

  • Digital Marketing Specialist

    2 weeks ago

    bangalore, India Koda Integrated Marketing Services Full time

    Job descriptionWe're looking for a Digital Marketing Specialist at Koda who is adept at both strategy and execution piece when it comes to digital medium. Minimum of 2 years experience in a growth-oriented organization where the candidate should have handled digital marketing independently with track record of success in paid marketing.ONLY BANGALORE...

  • Performance / Growth Marketing Lead

    5 days ago

    Bangalore Metropolitan Area, India An early-stage Health-Tech Brand Full time

    Experience: 4+ yearOffered CTC: 18 LPA ( Based on the experience )Expected Notice Period: Immediate to 30 daysOpportunity Type: Hybrid, BangaloreAbout the employer brand:A health-tech brand, that empowers new mothers with their pre and post-pregnancy phases, taking the stress out of pregnancy and making it an enjoyable and enriching experience. The venture...

  • Digital Marketing Specialist

    2 weeks ago

    bangalore, India Koda Integrated Marketing Services Full time

    Job description We're looking for a Digital Marketing Specialist at Koda who is adept at both strategy and execution piece when it comes to digital medium. Minimum of 2 years experience in a growth-oriented organization where the candidate should have handled digital marketing independently with track record of success in paid marketing.  ONLY BANGALORE...

  • Social Media Marketing Specialist

    3 weeks ago

    bangalore, India Ashraya Hastha Trust Full time

    Job Title: Social Media Marketing SpecialistOrganization: Ashraya Hastha TrustLocation: BangaloreWe are seeking a creative and strategic Social Media Marketing Specialist & Website Manager to join our team. The ideal candidate will be passionate about leveraging social media platforms to raise awareness of our grant-making philosophy, engage with our...

  • 6+ Yrs Performance Testers Can Apply

    2 weeks ago

    bangalore, India Capgemini Engineering Full time

    Hands on experience in performance Testing (Total experience should be 6 Yrs)Managing a performance testing teamHand-on experience of performance testing of Webapp, Mobile app and APIStrong hands-on experience on JMeter, K6 and LoadRunner PT toolsStrong hands-on experience on Dynatrace/NewRelic APM toolsHands-on experience in configuring of performance test...

  • Social Media Marketing Specialist

    2 weeks ago

    bangalore, India Basil Hotel Full time

    Job Title: Social Media Marketing Specialist Company: - Studio Palaciio Location: Bangalore About Us: We are a leading interior luxury designing and Furniture firm, specializing in high-end projects since decades, including luxury apartments and villas in Bangalore. With a commitment to excellence and creativity, we transform spaces into stunning living...

  • 6+ Yrs Performance Testers Can Apply

    2 weeks ago

    bangalore, India Capgemini Engineering Full time

    Hands on experience in performance Testing (Total experience should be 6 Yrs) Managing a performance testing team Hand-on experience of performance testing of Webapp, Mobile app and API Strong hands-on experience on JMeter, K6 and LoadRunner PT tools Strong hands-on experience on Dynatrace/NewRelic APM tools Hands-on experience in configuring...

  • Digital Marketing Specialist

    2 weeks ago

    bangalore, India Zype Technologies Full time

    Company DescriptionZype Technologies is a collaborative IT Services and Digital Solutions company based in Karnataka. We have been supporting enterprise clients for over 8 years and are focused on building an employee-first, performance-based culture. Our goal is to create a collaborative and inclusive environment that supports employees and empowers them to...