Digital Marketing Manager
1 week ago
About Pixelo:As a new-age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.
Job Description:We are looking for a
Digital Marketing Manager (SEO & SEM)
to lead and optimize our organic and paid search strategies. The ideal candidate should have a strong analytical mindset, hands-on experience in managing search engine campaigns, and a proven track record of driving results through SEO and SEM initiatives.
Key Responsibilities:Develop and implement SEO strategies to increase organic traffic and improve rankings.Conduct keyword research, competitor analysis, and on-page & off-page SEO optimization.Optimize website architecture, content, and backlink profiles to enhance search performance.Plan, execute, and manage Google Ads, and LinkedIn Ads campaigns.Optimize ad copies, landing pages, and bidding strategies to maximize ROI.Conduct A/B testing on ads and landing pages for better conversion rates.Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and other tracking tools.Work closely with content, design, and development teams to enhance search visibility.Stay updated with the latest industry trends, search engine algorithm updates, and best practices.Manage budgets effectively and ensure optimal ad spend allocation.
Qualifications:3-5 years of experience in SEO, SEM, and performance marketing.Proven track record in B2B marketing with a strong focus on lead generation.Hands-on experience with Google Ads, LinkedIn Ads, and paid social campaigns.Proficiency in SEO tools like Ahrefs, SEMrush, Moz, and Screaming Frog.Strong analytical mindset with expertise in CRO and A/B testing.
Contact Information:
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