Global Marketing Specialist

1 month ago

mumbai, India JoVE Full time
JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
Role
JoVE is looking for an experienced, dynamic, and sales-minded marketing professional to join our team as a Global Marketing Specialist. In this role, you will be responsible for implementing lead-generation marketing email campaigns.
Responsibilities
Manage global email marketing, including disseminating campaigns, new product announcements, onboarding emails, trial support, and more.
Develop and execute campaign strategies for global accounts ensuring impactful results.
Implement an email marketing strategy based on the academic calendar, taking into consideration holidays and other opportunities to promote JoVE.
Collaborate with creative teams to create compelling email campaigns & landing pages that resonate with our target audience.
Drive pipeline growth through the development of innovative, successful, and measurable demand-generation campaigns.
Assist with translation and localization of marketing content with translation teams and software.
Report on and analyze campaign effectiveness and efficiency.
Requirements
A Bachelor's degree in marketing, or related field.
A background in science is preferred.
5+ years of experience in B2B or Digital Marketing.
Excellent verbal and written communication skills.
Strong analytical mindset with a proven track record of successful marketing results.
Experience in demand generation and lead nurturing
Proficiency in marketing automation tools (e.g., HubSpot) for executing integrated demand generation campaigns, measurement, and optimization.
Working knowledge of CRM systems (e.g., Salesforce, Hubspot)
Preferred experience or working knowledge within the Publishing, Ed-tech, or Science industries.
Why Join JoVE?
When working with JoVE, you can expect compensation package competitively placed within the local market
You will make a direct impact in accelerating science research and in improving student learning in science education
Opportunity to work with global teams and in an environment that promotes innovation and collaboration
Our strong promotion from within culture draws a clear path to advance your career with us

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