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Field Marketing Specialist

4 months ago

Mumbai, Maharashtra, India Danaher Corporation Full time

Leica Microsystems has helped shape the future for over 170 years by developing groundbreaking optical and digital solutions. As a global leader, we're driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success.

Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight.

Leica Microsystems is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Job Title: Field Marketing Specialist

Purpose of the position:

The Field Marketing Specialist will be a hybrid role and the person will be responsible for executing both Field Marketing & Digital Marketing activities to accelerate incremental revenue growth for Leica Microsystems, India. Through digital and online techniques and analysis, the field marketing Specialist pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.

He/she will generate demand through the paid channel primarily social media to drive Leads across various platforms and also engagement in field events. The candidate will be based in Mumbai and reports to the Marketing Head/Manager, India and closely work with Divisional stakeholders, Sales, Service, Marketing and Customer Care Team members.

Key Responsibilities:

  • Liaise between India commercial and Global Marketing teams on planning, executing and tracking Field events and social media campaigns to align with business goals and regional strategy
  • Establish LMS India digital presence to boost demand generation and brand awareness utilizing Field events/ congress/ workshop/ CME's/ Product launch/ advertisements/ exhibition/webinars/virtual events
  • Liaise with the vendors, suppliers & logistics for seamless execution of field events, content creation, branding activities & advertisements, KOL management, customer engagement activities like Video/written testimonies.
  • Create, optimize and execute Paid advertisement campaigns such as FB, Twitter & LinkedIn Ad manger, LinkedIn Sales Navigator, YouTube advertisements, etc. as per the focus products and market segments
  • Define, monitor, analyze and improve campaign KPIs to contribute annual funnel & order generation targets for LMS India
  • Create & maintain annual campaign/media plan, report campaign results and optimization recommendations to stakeholders
  • Contribute to the Lead management process by following Lead qualification process, uploading leads in CRM, processing the leads in CRM, leads follow up, tracking & analysis in SFDC
  • Candidate should have experience in managing paid social media platform especially FB, twitter & LinkedIn, experience in managing KOL, customer engagement activities & efficiently managing the field events independently.

Our Expectations

  • Expert knowledge and experience of handling field events, product launch, workshops, congresses & exhibitions, drive webinars/virtual events with a focus on lead generation
  • Extensive knowledge and experience with social media advertisements including Facebook, Twitter, LinkedIn, YouTube, etc. in a revenue generation role
  • Proven track record of growing leads and sales through online & offline marketing
  • Basic understanding of marketing concepts and campaign management
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Exposure to CRM tools such as SalesForce Dot Com (SFDC) is a plus
  • Exposure to Social media marketing
  • Current certification in social media marketing is a plus
  • Experience in driving both, lead gen and marketing automation integration for lead nurturing
  • Graduate in Arts/Science/Engineering, MBA is a plus
  • A degree/diploma in digital marketing is an advantage
  • At least 3-4 years experience in managing field events, driving workshops, CME's, KOL engagement.

Get More Insight

Learn more about what we do and who we are by watching our company video "We Are Leica":

Are you interested to discover new opportunities in an innovative, team-oriented environment? Then do apply online.

We are looking forward to your application

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

If you've ever wondered what's within you, there's no better time to find out.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.