Brand Manager

2 weeks ago

Mumbai, India J L Morison Full time

Company Description J L Morison India Ltd., headquartered in Mumbai, India, is a trusted FMCG company with over 80 years of experience in building sustainable brands. The company currently manufactures, markets, and distributes three notable brands: Morisons Baby Dreams (baby care), Emoform-R toothpaste (oral care), and Bigen (hair care). Products are available through Traditional Trade, Modern Trade, Canteen Store Departments, e-commerce platforms, and their own online store, jlmorison.com. Role Description This is a full-time, on-site role for a Brand Manager/Senior Brand Manager based in Mumbai. Role: Creating a lasting brand impression among consumers & Improving product sales and market share Key Result Area: ·        Sales Target, Market Share, Profitability, Brand Growth ·        Marketing ROI ·        Reach & Depth Targets ·        Brand Equity/ Value Strategy: ·        Development of the Brand Strategy as per the brand vision & goals ·        Translate brand strategy into brand plans, positioning & go to market strategies ·        Managing the brand P&L and driving growth Operations: ·        Research & Analytics: o  Monitoring Market Trends o  Understanding current and potential customers o  Researching and reporting on external opportunities ·        Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly ·        Implementation of the brand plan & managing the overall budgets ·        Managing agencies & ensuring effectiveness of marketing spends ·        Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & taking corrective action wherever required ·        Marketing Mix Management o  Product o  Cost Strategy o  The selling process o  Promotion & Advertisement ·        New Product Development o  Research o  ROI evaluation & feasibility studies o  Financial Projections o  Budgets & Expenditure Management o  Marketing & promotion strategy o  New Product Launch Plan o  Tracking Success and Managing the product lifecycle thereon ·        Providing the necessary guidelines for sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand ·        Developing guidelines as required ·        Making customer focused decisions ·        Customer Relationship Management Brand Manager Profile: ·        Min 4- 5 years of Brand Management / Brand Building Experience in the FMCG industry ·        Understanding of research methodologies and tools ·        Excellent written and verbal communication skills ·        Strong research and analytical skills ·        Analytical skills to forecast and identify trends and challenges ·        Proven ability to develop brand & marketing strategies ·        In-depth understanding of the category, products ·        Ability to think creatively and innovatively ·        Budget-management skills and proficiency ·        Up to date with latest trends and best practices in marketing   Familiarity with the latest trends, technologies and methodologies in designing

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