Brand Manager

3 days ago

Mumbai, India J L Morison Full time

Company DescriptionJ L Morison India Ltd., headquartered in Mumbai, India, is a trusted FMCG company with over 80 years of experience in building sustainable brands. The company currently manufactures, markets, and distributes three notable brands: Morisons Baby Dreams (baby care), Emoform-R toothpaste (oral care), and Bigen (hair care). Products are available through Traditional Trade, Modern Trade, Canteen Store Departments, e-commerce platforms, and their own online store, jlmorison.com. Role DescriptionThis is a full-time, on-site role for a Brand Manager/Senior Brand Manager based in Mumbai. Role:Creating a lasting brand impression among consumers & Improving product sales and market shareKey Result Area:·        Sales Target, Market Share, Profitability, Brand Growth·        Marketing ROI·        Reach & Depth Targets·        Brand Equity/ ValueStrategy:·        Development of the Brand Strategy as per the brand vision & goals·        Translate brand strategy into brand plans, positioning & go to market strategies·        Managing the brand P&L and driving growthOperations:·        Research & Analytics:o  Monitoring Market Trendso  Understanding current and potential customerso  Researching and reporting on external opportunities·        Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly·        Implementation of the brand plan & managing the overall budgets·        Managing agencies & ensuring effectiveness of marketing spends·        Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & taking corrective action wherever required·        Marketing Mix Managemento  Producto  Cost Strategyo  The selling processo  Promotion & Advertisement·        New Product Developmento  Researcho  ROI evaluation & feasibility studieso  Financial Projections o  Budgets & Expenditure Managemento  Marketing & promotion strategyo  New Product Launch Plano  Tracking Success and Managing the product lifecycle thereon·        Providing the necessary guidelines for sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand·        Developing guidelines as required·        Making customer focused decisions·        Customer Relationship Management Brand Manager Profile:·        Min 4- 5 years of Brand Management / Brand Building Experience in the FMCG industry·        Understanding of research methodologies and tools·        Excellent written and verbal communication skills·        Strong research and analytical skills·        Analytical skills to forecast and identify trends and challenges·        Proven ability to develop brand & marketing strategies·        In-depth understanding of the category, products ·        Ability to think creatively and innovatively·        Budget-management skills and proficiency·        Up to date with latest trends and best practices in marketing  Familiarity with the latest trends, technologies and methodologies in designing

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