Brand Manager

1 week ago

Gurugram, India Navvyasa Consulting Full time

We are seeking a strategic and results-driven Brand Marketing Manager to elevate our brand presence and drive growth. The ideal candidate will be responsible for developing and executing innovative brand strategies, managing impactful marketing campaigns, and ensuring creative excellence across all channels. If you are passionate about shaping brand narratives and achieving impact, we want to hear from you.


Key Roles & Responsibilities:

  • Brand Strategy : Collaborate and create Annual Operating Plans for our brand.
  • Campaign Management: Develop and manage Brand Campaigns with thorough execution of plan to deliver on KPIs.
  • Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets across formats to communicate with consumers.
  • Consumer Insights: Generate understanding of the Consumer Journey; Consumer Behavior and glean actionable insights.
  • Media: Work with the Media Team to deploy the right levels of media across ATL forms like TV/Print/Outdoor/Radio.
  • Product Launches: Collaborate with the Products Team and co-create Product launch plans and marketing collaterals.
  • Digital Marketing: Understanding of digital marketing for brand-building exercises and leveraging social media for building top-of-the-funnel metrics.
  • Market Research: Initiate primary and secondary research to test concepts; creative recall; usage & attitude studies and brand health metrics.
  • Data Analysis: Ability to work with large cross-functional data sets and generate actionable data-driven insights on performance and spending.


Education & Certificates:

  • MBA with Marketing specialization


Experience & Skills:

  • At least 3 years of work experience , working in Consumer Facing Industries; Proven track record of successful Brand management; Deep understanding of marketing processes; Handling ad agencies/vendors; Interpersonal skills; Data analysis; Ability to adapt to change.


Key Functional Competencies:

  • Campaign Management & Execution.
  • Content Creation & Management.
  • Agency Handling.
  • Analytics & Reporting.


Preferred Industry: Insurance

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