Senior Marketing Executive

3 weeks ago

Coimbatore, India 4S Advisory Full time

Responsibilities:
Brand Promotion: Develop and execute marketing strategies to promote our retail chain and individual brand stores. This includes creating brand-specific campaigns, in-store promotions, and partner collaborations.
In-Store Marketing: Plan and implement in-store marketing initiatives to enhance the shopping experience, such as visual merchandising, signage, and promotional displays.
Customer Engagement: Devise and execute customer engagement programs to build brand loyalty and increase repeat business. This may include loyalty programs, feedback mechanisms, and customer surveys.
Digital Marketing: Manage the digital marketing efforts for the retail chain, including website updates, social media marketing, and email campaigns to drive online and offline traffic to the stores.
Local Store Marketing: Collaborate with store managers to develop and execute local marketing strategies tailored to specific store locations, considering local demographics and competition.
Advertising and Promotions: Coordinate advertising campaigns, including print, radio, and online advertisements, and in-store promotions and events to drive foot traffic and sales.
Market Research: Conduct market research and analysis to identify emerging trends, customer preferences, and competition. Use this data to develop marketing strategies.
Sales Support: Collaborate with the sales team to provide marketing support, such as sales training materials, product knowledge resources, and promotions to boost sales performance.
Budget Management: Assist in budget planning and management for marketing activities, ensuring cost-effective campaigns and tracking expenses.
Performance Reporting: Regularly report on the performance of marketing campaigns and initiatives, measuring key performance indicators (KPIs) and recommending adjustments as needed.
Collaboration: Coordinate with brand managers and store managers to align marketing efforts with brand objectives and store-specific goals.

Requirements:
Strong marketing skills with a focus on retail-specific strategies.
Exceptional communication and copywriting skills.
Proficiency in Microsoft Excel and other relevant marketing tools.
Ability to work with cross-functional teams and collaborate effectively.
Bachelor's degree in Marketing, Business, or a related field.
Creative thinking and a strong sense of aesthetics to create visually appealing marketing materials

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