Lead - e-commerce & app commerce

About Quick Heal Quick Heal Technologies Ltd. is India’s most trusted name in cybersecurity innovation. With a legacy of over 30 years, we’ve grown from a garage-born antivirus start-up to a globally respected, publicly listed cybersecurity product company with a market capitalization of INR 2,500 Cr and revenues approaching INR 400 Cr. Quick Heal has transformed from protecting individual users under the Quick Heal brand to safeguarding businesses of every size with our enterprise-grade Seqrite portfolio. Our mission - Innovate. Simplify. Secure. drives everything, we do. We are home to India’s largest indigenous malware and threat research lab, and the creators of industry - first innovations like Anti Fraud.ai and Si A, a Gen-AI powered analyst assistant. Our product stack spans Endpoint Protection, XDR, Zero Trust, Threat Intelligence, Data Privacy, and beyond - built upon a robust Cybersecurity Mesh Architecture. Quick Heal Academy (QHA) is a leading institute for cybersecurity education and training. We collaborate with universities and organizations to build skilled professionals and strengthen the global cybersecurity ecosystem. Quick Heal drives impactful CSR initiatives through its foundation, focusing on education, employability, vocational training, and cybersecurity awareness—contributing to a safer, inclusive, and sustainable future. Job Description Position: Lead – E-commerce & App Commerce Experience: 8+ Years The Lead – E-commerce & App Commerce will drive transaction-led growth across app commerce, marketplaces, and affiliate channels while owning the digital P& L. This role blends strategic vision with hands-on execution, working closely with agencies, product teams, and ecosystem partners to maximize revenue while optimizing spends. You will spearhead app-led growth, scale marketplace performance, and build a robust digital commerce engine. Job Description: Business & Revenue Growth Own the P& L for app commerce, marketplaces, and affiliates, delivering profitable and sustainable growth. Proactively drive business, experimenting with new acquisition channels, partnerships, and app-led models. Continuously optimize spends and deliver better ROI on performance campaigns. App Commerce & Marketplace Strategy Lead app commerce growth by optimizing onboarding, improving UX, and enhancing personalized journeys. Partner with marketplaces like Amazon, Flipkart, and others to scale visibility and achieve category leadership. Build and manage affiliate partnerships to diversify and accelerate revenue streams. Performance Marketing & SEO Collaborate with the performance marketing agency to drive customer acquisition, retargeting, referral programs, and paid app campaigns. Partner with the SEO agency to improve organic app store visibility, content rankings, and discoverability. Cross-Functional Collaboration Work with the product team to improve offerings like Quick Heal Antivirus and Quick Heal Anti Fraud, aligning app features with customer expectations. Collaborate closely with Brand, IT, Strategy, and other functions to integrate campaigns across all touchpoints. Analytics & Reporting Set up real-time dashboards tracking GMV, CAC, CLV, ROAS, app retention, and marketplace contributions. Provide regular reports and insights to leadership for strategic alignment. Ecosystem Engagement Build partnerships across affiliates, marketplaces, fintech’s, OEMs, and other ecosystem players to drive growth and expand reach. Key Deliverables Achieve app commerce and marketplace revenue targets. Deliver double-digit Yo Y growth in app transactions and active users. Grow affiliate-led revenues as a significant contributor to digital P& L. Launch personalization and loyalty programs to improve repeat purchases. Drive best-in-class app UX optimized for retention and engagement. Required Skills Proven expertise in e-commerce, app commerce, and marketplace ecosystems. Strong background in performance marketing and paid acquisition strategies. Experience managing affiliate networks and vendor relationships. Proficiency in app analytics tools like Singular, Appsflyer, Branch, Firebase, or Mixpanel. Data-driven mindset with expertise in conversion funnels and lifetime value optimization. Desired Traits Ambitious, metrics-focused, and innovative. Skilled at navigating dynamic ecosystems and forging partnerships. Analytical thinker with a bias for experimentation and speed. Influences effectively across cross-functional teams and external stakeholders.