Campaign Specialist

4 weeks ago


Delhi, India WebMD Full time

Education: B.E. Computer Science/IT degree (or any other engineering discipline) /Bachelor’s Degree in MarketingExperience: 3+ yearsWork Timings: 2pm to 11pm (IST)Work Mode: Work from officePosition Requirement: 3+ years’ experience in Marketing, Web production, Web programming and/or publishing Demonstrated track record of managing integrated programs, including marketing/traffic, campaign setup, reporting and analytics Working knowledge of digital marketing platforms (email, ad serving platforms, social), including platform capabilities and implementation Knowledge of HTML/XHTML, and CSS Ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment Ability to work effectively as part of a team in a fast paced, deadline driven environment Problem solving and analytical skills to proactively investigate and troubleshoot issuesRole & Responsibilities:Campaign Build Configure journey-based digital marketing campaigns by using proprietary marketing platform Creation & communication of metadata values used for tracking & reporting of marketing campaigns Set up promotional materials using HTML/XHTML; review a range of digital promotional assets and prep for QA sign off pre/post launch Oversee implementation and launch of all ad served assetsCampaign Marketing & Delivery Manage traffic delivery, monitor engagement rates and program metrics for assigned program portfolio & optimize to reach goal Communicate with Client Services, Sales and other internal stakeholders regarding program performance Troubleshoot/Triage when a program is over/under performing



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