Email Marketing Specialist
4 weeks ago
AeroLeads is a B2B SaaS product company used by 250,000 users globally. We are a 4-year-old startup that is bootstrapped and profitable. We are among India's top 50 SaaS companies, growing by 10% monthly. We are continuously rated 4.5+/5 and higher by our customers.
About Founder: The founder is a serial entrepreneur with 15 years of technology, software, sales, and marketing experience. He successfully exited from earlier ventures and sold his last startup to a major Australian marketing company.
Role Description
This is a remote contract role for an Email Marketing Specialist. The Email Marketing Specialist will be responsible for creating and managing effective email marketing campaigns, monitoring and analyzing campaign performance using marketing analytics, and utilizing marketing automation techniques to optimize lead generation and conversion rates.
Key Responsibilities:
1) Email Copywriting:
Develop creative and effective copy for email marketing campaigns.
Craft subject lines, headlines, and body copy that capture attention and drive desired actions.
Ensure consistency in messaging and branding across all email communications.
2) Content Creation:
Write engaging and SEO-friendly copy for various marketing materials, including website content, landing pages, and social media posts.
Collaborate with designers to create visually appealing and cohesive content.
3) Marketing Collaboration:
Work closely with the marketing team to understand campaign objectives and target audience.
Collaborate with other team members to integrate copy with visual elements seamlessly.
Qualifications:
Proven experience as a Copywriter with a strong portfolio showcasing successful email marketing campaigns.
Excellent writing and editing skills, with a keen eye for detail.
Familiarity with email marketing platforms and tools.
Understanding of SEO best practices.
Strong collaboration and communication skills.
Ability to work in a fast-paced environment and meet tight deadlines.
Bachelor's degree in Marketing, Communications, or a related field is a plus.
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