Union Living | Brand Manager

2 weeks ago

india Union Living Full time

Brand Manager– Union Living

**Location:** Mumbai

**Experience Required:** 5-7 years


**CTC:** ₹4 LPA – ₹7.2 LPA + Annual Incentives (KRA-Based)

**About Union Living**

Union Living is on a mission to redefine the coliving experience for Gen Z in India. We bring vibrant communities to life through innovative spaces, unique events, cutting-edge social media storytelling, and unparalleled customer engagement. We are already on a growth trajectory and looking for a visionary **Head of Marketing** to lead us in building one of India’s most-loved coliving brands.

If you have a passion for **music, fashion, art, and events** and a desire to scale these elements through a vibrant brand that resonates with Gen Z, this is the role for you. Candidates with an established network in these industries, including connections with brands from diverse domains, will be given preference.

---

**Role Overview**

The **Brand Manager** will take charge of all marketing efforts, both digital and offline, to position Union Living as a market leader. This is a pivotal role requiring a strong mix of strategy, creativity, and hands-on execution skills. You will:

- Drive campaigns across digital platforms.

- Create unique community experiences.

- Foster brand partnerships to collaborate with **1,000+ brands annually** for events, giveaways, and exclusive resident experiences.

- Build a robust lead generation engine while ensuring a consistent and powerful brand presence.

This position offers immense accountability and responsibility, along with the opportunity to shape the long-term vision of a growing brand. The ideal candidate is a self-starter with a proven track record in marketing execution and a passion for community-building, especially for Gen Z audiences.

---

**Key Responsibilities**

**Strategic Brand Leadership:**

- Develop and execute strategies for **branding, positioning, and visual identity** to shape customer perception.

- Translate Union Living’s mission into tangible initiatives that resonate with Gen Z audiences.

- Leverage technical expertise and hands-on execution to deliver Union’s long-term brand vision across all touchpoints, including events, social media, and community interactions.

#### **Digital Marketing & CRM:**

- Plan and execute campaigns across **Google Ads, Meta (Facebook, Instagram), LinkedIn, and WhatsApp Marketing** platforms.

- Use tools like **Google Analytics**, **CRM platforms (HubSpot, Zoho)**, and **Email Marketing tools (Mailchimp, SendGrid)** to track and optimize campaigns.

- Drive **SEO strategy** and implement keyword optimization for organic growth.

#### **Social Media Management:**

- Develop creative campaigns for platforms like **Instagram, Facebook, LinkedIn**, and **YouTube** to boost follower growth and engagement.

- Use tools such as **Hootsuite**, **Later**, and **Meta Business Suite** for social media planning and analytics.

- Produce innovative content that positions Union Living as a cultural brand for Gen Z.

#### **Community Engagement & Events:**

- Ideate and execute **weekly resident events** and community-building initiatives.

- Partner with local and global brands to co-host **1,000+ collaborations annually**, offering **free giveaways, exclusive experiences, and unique activations** for residents.

- Use resident feedback to continually improve engagement activities and ensure meaningful experiences.

#### **Brand Partnerships & PR:**

- Forge partnerships with **brands from industries like music, fashion, art, and lifestyle** to co-create memorable experiences.

- Develop and implement a **PR strategy** to boost Union Living’s visibility in the coliving and lifestyle spaces.

#### **Content & Creative Leadership:**

- Oversee content creation across formats, including graphics, video, email, and social posts, ensuring alignment with Union Living’s brand voice.

- Manage design and video-editing workflows using tools such as **Adobe Creative Suite (Photoshop, Premiere Pro)** and **Canva**.

#### **Offline Marketing:**

- Conceptualize and execute **hyperlocal campaigns** to drive property visibility and lead generation.

#### **Performance Analysis & Reporting:**

- Measure and analyze performance metrics, including lead generation (CPL, conversion rates), event attendance, social media growth, and engagement rates.

- Prepare weekly and monthly reports to evaluate progress and inform strategy.

---

### **Qualifications & Skills Required**

#### **Experience:**

- Proven track record in marketing with **5-7 years of experience** across digital marketing, social media management, and community-building.

#### **Technical Expertise:**

- **Digital Marketing Tools:** Google Ads, Meta Ads, Google Analytics, SEO tools (Ahrefs, SEMrush).

- **CRM Platforms:** HubSpot, Zoho, Salesforce.

- **Social Media Platforms & Tools:** Instagram, Facebook, LinkedIn, Hootsuite, Canva, and Meta Business Suite.

- **Email Marketing:** Mailchimp, SendGrid, or similar tools.

- **Creative Tools:** Adobe Photoshop, Premiere Pro, or Canva.

#### **Leadership:**

- Strong interpersonal and communication skills with the ability to guide and mentor cross-functional teams.

- A self-starter attitude with the ability to work independently and take ownership of Union Living’s marketing success.

#### **Passion & Industry Network:**

- A passion for **music, art, fashion, and events**, with a track record of integrating these into marketing campaigns.

- An established network in the lifestyle and events space, with a history of collaborating with diverse brands.

#### **Execution-Oriented:**

- A hands-on approach to marketing execution, focusing on measurable outcomes and continuous improvement.

#### **Creative & Analytical Thinking:**

- A blend of creativity and data-driven decision-making to craft compelling, high-impact campaigns.

---

### **What We Offer**

- A pivotal role in Union Living’s journey to becoming India’s leading coliving and Gen Z lifestyle brand.

- A fast-paced, dynamic work environment where creativity and results are celebrated.

- **Annual Incentives** linked to performance and KRAs.

- Eligibility for **ESOPs** after two years of service.

---

If you are a marketing professional passionate about building impactful brands, excelling in execution, and creating unique community experiences, we’d love to hear from you.

**Apply now and be a part of Union Living’s growth story**

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