Coliving Brand Marketing Director

2 weeks ago


India Union Living Full time

Union Living, a pioneering coliving brand in India, is seeking a visionary Marketing Director to spearhead our growth trajectory. With a mission to redefine the coliving experience for Gen Z, we're looking for a seasoned marketing professional with a proven track record in building impactful brands.

We offer an estimated salary of ₹6.5 LPA – ₹10.8 LPA + Annual Incentives (KRA-Based) for this pivotal role. The successful candidate will drive campaigns across digital platforms, create unique community experiences, and foster brand partnerships to collaborate with 1,000+ brands annually.

Key Responsibilities:

  1. Strategic Brand Leadership: Develop and execute strategies for branding, positioning, and visual identity to shape customer perception.
  2. Digital Marketing & CRM: Plan and execute campaigns across Google Ads, Meta, LinkedIn, and WhatsApp Marketing platforms.
  3. Social Media Management: Develop creative campaigns for platforms like Instagram, Facebook, LinkedIn, and YouTube to boost follower growth and engagement.
  4. Community Engagement & Events: Ideate and execute weekly resident events and community-building initiatives.

Required Skills & Qualifications:

  • Experience: 5-7 years of experience in marketing, with a proven track record in digital marketing, social media management, and community-building.
  • Technical Expertise: Digital marketing tools, CRM platforms, social media platforms, email marketing tools, and creative tools.
  • Leadership: Strong interpersonal and communication skills, with the ability to guide and mentor cross-functional teams.
  • Precision & Execution: A hands-on approach to marketing execution, focusing on measurable outcomes and continuous improvement.

Benefits:

  • A fast-paced, dynamic work environment where creativity and results are celebrated.
  • Annual Incentives linked to performance and KRAs.
  • Eligibility for ESOPs after two years of service.


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