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Digital Marketing Specialist

2 months ago

Kanpur, India Agile Horses Full time
About the Company:Agile Horses is a leading Equestrian Clothes Manufacturing Company based in Kanpur, India. The company specializes in developing High Performance Riding Apparels to provide maximum Comfort & Durability to the user. Founded with a vision to manufacture Premium Quality Equestrian Clothing for Brands Worldwide, we have a dedicated team focused on innovative growth in the Equestrian Apparels Industry.

Job Description (On-Site only)Looking for a creative, analytical & experienced Digital Marketer with proven results on platforms like Google, Facebook, Instagram, LinkedIn etc.As a Digital Marketing Specialist, you will be responsible for making content both graphical & short videos though apps like Canva, creating all digital marketing campaigns, conducting market research & actively engaging with the business to optimize the performance of our digital strategies.

Experience:1- 2 years.

Salary:20k-25k per month (in hand)

Job Location:Kanpur, Uttar Pradesh. ( On Site only )

Skills :-

Digital Marketing:

Profound experience & knowledge of using various tools, running ads & following best practices on platforms like Google, Instagram, Facebook, LinkedIn etc.

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Creative Content Strategy:

Analyzing market trends & developing relevant Content Strategies to maximize user engagement on social media & other digital platforms.

- Canva & Video Editing:

The ideal candidate must have knowledge of making creative graphical content through Canva & should know video editing to make short video clips.

-

SEO, SMM, Hashtags & Keyword Analysis:

Expertise in SEO, SMM, Hashtags & Keyword Planning so as to maximize traffic & engagement on company website & social media posts.

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Building Brand Image:

Brainstorming creative ideas to develop a strong brand image on the digital space.

Work:

- Analyzing various digital platforms like Facebook, Instagram, LinkedIn, Google etc. for relevant Keywords, SEO's, Hashtags & other best practices to obtain maximum traffic & engagement on company website & social media posts.

-Create social media content.

-Managing the digital marketing calendar.

-Regular posting of relevant & engaging content on social media & other B2B marketing platforms.

-Brainstorming Creative Content Strategies to gain maximum leads on company website & social media posts.

- Researching & Analyzing best practices on social media platforms so as to help Company Products to display on top pages & search results on these platforms for relevant keywords or searches.

- Keeping a track of the KPI's , ROAS, CTR's, Engagement Rates & other relevant data for constant optimization of strategies & generating monthly performance report.