Seo Specialist

4 weeks ago

Bommanahalli Hosur Road, India Mithrive Digital Marketing Agency Full time

Role & responsibilities

We are seeking a skilled and strategic SEO Specialist with proven experience in driving organic traffic and improving search engine visibility. The ideal candidate will be proficient in On-Page, Off-Page, Technical SEO, and AEO (Answer Engine Optimization) with a strong understanding of the latest search algorithms and AI-driven SEO practices.

Preferred candidate profile

  • Develop and execute successful SEO strategies to improve organic search visibility and rankings.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Conduct technical SEO audits and recommend solutions for improved site performance.
  • Optimize website content, landing pages, and blog posts for search engines.
  • Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
  • Collaborate with content, design, and development teams to implement SEO best practices.
  • Stay updated with the latest SEO trends, algorithm changes, and emerging tools.
  • Conduct competitor analysis and benchmarking.
  • Generate performance reports and provide actionable insights.

Advanced SEO & AEO (Answer Engine Optimization):

  • Optimize for featured snippets, People Also Ask (PAA), and voice search.
  • Build strategies to rank in Google Discover, AI Overviews, and rich snippets.
  • Stay updated on AI-driven search trends and integrate them into SEO practices.

Performance Tracking & Reporting:

  • Use tools like Google Analytics, GA4, Search Console, SEMrush, and Ahrefs to measure performance.
  • Track KPIs including rankings, impressions, CTR, traffic, conversions, and ROI.
  • Provide actionable insights and monthly performance reports to management.

Requirements

  • 3+ years of hands-on SEO experience in on-page, off-page, and technical SEO.
  • Proven success in improving organic rankings and traffic for websites.
  • Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4.
  • Experience with AEO, schema markup, and AI-driven SEO.
  • Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, Magento, etc.).
  • Strong analytical and problem-solving skills.
  • Excellent communication skills for collaboration with content, design, and development teams.

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